Dillard’s Launches Jess Southern for Gianni Bini
May 08 2023 - 6:50AM
Business Wire
Dillard’s, Inc. (“Dillard’s”) (NYSE: DDS) is pleased to announce
today’s launch of Jess Southern for Gianni Bini, the Company’s
second limited-edition capsule collection presented under the
exclusive Gianni Bini brand. The collaborative line was created in
partnership with Jessica Payne, a Tampa based style and beauty
influencer who inspires a highly engaged following on Instagram and
YouTube @Jesssouthern.
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the full release here:
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Jess Southern for Gianni Bini is
available exclusively at Dillard's. (Photo: Business Wire)
The line features playful, feminine pieces in apparel, footwear
and swimwear and launches at 10.00 a.m. Central today on
dillards.com and simultaneously in all Dillard’s locations across
the nation.
In describing her inspiration behind this exciting collection,
Jessica stated, “I designed this collection for Gianni Bini to be
all about FUN! With playful plaids and pop colors, sprinkled with a
few great neutrals, my goal was to create the ultimate summer
wardrobe. From ultra-feminine statement pieces, to cool girl
classics, I hope this collection evokes your inner Carrie Bradshaw
and makes you feel like your best self. These are pieces I wanted
in my closet -pieces that make you smile. I am beyond grateful for
this opportunity and cannot wait to see how you style these pieces
that are all so special to me!”
Dillard’s Corporate Merchandise Manager Erin Frazier commented,
“Jessica is a mover and shaker with a heart of gold, and this line
is as vibrant as she is. She wanted her collab to be a fun and
feminine curation of must-have pieces, and we feel she totally
captured the summer anthem of fashion with this capsule
collection.”
About Jessica Payne
Jessica Payne grew up in Kingsport, Tennessee and wanted to work
with makeup for as long as she can remember. She moved to New York
City within three days of graduating high school and immediately
began working as a makeup assistant at Ford Models. Her career took
her to California where she flourished in the entertainment
industry as a makeup artist on the award shows including the Oscars
and Golden Globes - eventually appearing as a makeup expert on
national TV shows including E News!, Access Hollywood, Extra and
Good Morning America. Jessica moved to Tampa, Florida to start a
family, and she and her wonderful husband, Logan, now have two
children. In addition to sharing her style and beauty inspiration
on Instagram and YouTube, she is also an entrepreneur, partnering
in Tampa’s first infrared sauna studio and a successful self-tanner
business.
About Gianni Bini
Gianni Bini, Dillard’s largest ladies’ contemporary brand, was
launched in 2001 in footwear and later extended to apparel. The
mission of Gianni Bini is to always be on the forefront of fashion,
offering styles that exude high quality and satiate the
contemporary customers constant craving for the newest, most
cutting-edge trends. Gianni Bini aspires to always offer fresh, yet
seasonally relevant collections that cater to all aspects of the
contemporary woman’s life. Follow Gianni Bini on Instagram
@giannibiniofficial.
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Dillard’s, Inc. Julie Johnson Guymon 501-376-5965
julie.guymon@dillards.com
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