iHeartPodcast Network Announces First-Ever Influencer Summit Bringing Today’s Leading Creators and Brands Together to Discuss the Future of Podcast Advertising
March 09 2023 - 2:00PM
Business Wire
The iHeartPodcast Network announced today an industry-first
Influencer Summit where some of the most successful podcast
creators will open the mic and teach marketers the art of podcast
advertising on Wednesday, April 26, 2023, at the iHeartMedia
executive offices in New York City. The hands-on educational event
will feature diverse podcast authorities such as the wildly popular
media personality and founder of The Black Effect Podcast Network,
Charlamagne tha God; the woman behind the successful “Stuff You
Missed in History Class” podcast, Holly Frey; and esteemed
journalist, author and Co-Founder of Pushkin Industries, Malcolm
Gladwell, joined with today’s biggest marketers to explain why
podcasting is growing rapidly and how brands need to adapt, invest
and create audio advertising that resonates with podcast fans.
“Podcasters are the most creative, fastest-growing, diverse wave
of influencers to hit content and marketing in years – just as
influencer marketing more generally was becoming a key new way to
reach audiences. This event came together because our podcast
creators are deeply invested in the brands and advertising that
become part of their shows, that they asked us to give them a
chance to sit down with marketers at scale and talk about what
makes host-read creative work,” said Conal Byrne, CEO of the
iHeartMedia Digital Audio Group. “What really differentiates
podcasting and our iHeartPodcast Network from other mediums is that
creators and fans expect the advertising to be endemic to the
shows, often voiced by the hosts and authentic to the listening
experience. This is a chance to roll up our sleeves and co-create,
collaborate and showcase the simplicity, speed and creative
potential of podcasting.”
The iHeartPodcast Network, the leading podcast publisher
globally according to Podtrac, is home to some of the biggest
podcast creators with more than 800 iHeartPodcasts, all which are
influencer-driven, across a wide variety of genres from business,
sports, spirituality and technology to entertainment, family,
comedy and true crime – and everything in between. According to
eMarketer, in the past two years podcasts and influencers have been
the fastest growing advertising channel for marketers. (68% and 58%
ad spend growth respectively in 2023 vs. 2021.)
The event will feature workshops and provocative,
forward-thinking discussions about the future of podcast
advertising with iHeart’s most powerful podcast influencers and
innovative leaders in marketing to bridge the gap between creators
and brands. In breakout sessions, creators like Malcom Gladwell
will connect with brands on how to understand his audience and
create a spot that pulls listeners in; while host Holly Frey of the
successful “Stuff You Missed in History Class” podcast will put on
a masterclass in podcast marketing. Other topics will include how
to do great audio influencer marketing, how to select creators, how
to collaborate with podcast influencers, how to measure their
impact on campaigns and more.
“If you can have talent such as Will Ferrell, Paris Hilton,
Bethenny Frankel, Wilmer Valderrama and other influential hosts as
your creative partner, imagine the possibilities and how powerful
your podcast campaign will be,” said Gayle Troberman, CMO of
iHeartMedia. “This will be a breakthrough moment for the ad
industry to see why podcasting is the fastest growing medium with
the lowest ad-skipping rates of any medium.”
“Audio storytelling has shown itself to be such a powerful
medium over the past few years. At Pushkin Industries, in
partnership with iHeartPodcasts, we’ve been able to be a part of
that - developing and empowering some of the best creators at work
today in podcasting,” said Gladwell. “Connecting those creators
with exactly the right brand partners is the other side of the coin
- a critical part of our role - and we can’t wait to focus hard on
that as part of the iHeartMedia summit.”
“Podcasting has been such a great space for Black creators and
the Black Effect Podcast Network to make an impact while retaining
creative vision, especially when it comes to working with brands,”
said Charlamagne tha God. “Across the past two years, while we’ve
built the Black Effect, iHeart has always been an awesome partner,
collaborating with us to help brands learn how to start
conversations that are important to our listeners, and to find ways
to uplift and inspire new, diverse audiences in this amazing
medium.”
“One of the things that keeps me motivated is seeing how
podcasting continues to rapidly grow and expand, while still
maintaining the intimate experience for listeners. Collaborating
with other iHeartPodcast creators and brands at this event to find
the best ways to create compelling podcast marketing for those
listeners is exciting,” said Frey. “I’m looking forward to sharing
my experience of being part of the ‘Stuff’ team as it has reached
new heights, as well as gaining fresh insights into how brands and
creators can collaborate even more effectively to deliver
incredible results.”
Marketers interested in joining the April summit at the
iHeartMedia office in New York City can reach out to
b2bmarketing@iheartmedia.com.
About iHeartMedia
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media
company in America, reaching over 90% of Americans every month.
iHeart’s broadcast radio assets alone have more consumer reach in
the U.S. than any other media outlet; twice the reach of the next
largest broadcast radio company; and over four times the ad-enabled
reach of the largest digital only audio service. iHeart is the
largest podcast publisher according to Podtrac, with more downloads
than the next two podcast publishers combined and has the number
one social footprint among audio players, with seven times more
followers than the next audio media brand, and the only fully
integrated audio ad tech solution across broadcast, streaming and
podcasts. The company continues to leverage its strong audience
connection and unparalleled consumer reach to build new platforms,
products and services. Visit iHeartMedia.com for more company
information.
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iHeartMedia Angel Aristone, AngelAristone@iheartmedia.com
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