United Natural Foods Names Ron Selders Its New President of Fresh
December 21 2022 - 4:15PM
Business Wire
Selders will leverage his deep industry
knowledge and UNFI’s wide assortment of fresh and Bakery & Deli
products and services to help retailers meet continued consumer
demand for differentiated fresh departments and unique meal
solutions
Jody Barrick will become Senior Vice President
of Bakery & Deli. Together, Selders and Barrick bring over
fifty years of experience creating value for customers
United Natural Foods, Inc. (NYSE: UNFI) (the
“Company” or “UNFI”) announced that Ron Selders has been named
President of Fresh where he will lead the Company’s growth strategy
for its deli, bakery, produce, and meat departments. These
critically important store perimeter categories drive traffic and
provide independent grocery retailers with choice, value and unique
products that help differentiate them within their marketplace.
Selders’ appointment is effective December 26, and he will report
to Steve Dietz, UNFI’s Chief Customer Officer.
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Ron Selders has been named UNFI’s
President of Fresh, effective December 26, where he will focus on
critically important store perimeter categories which drive traffic
and provide independent grocery retailers with choice, value and
unique products that help differentiate them within their
marketplace. (Photo: Business Wire)
“Food retailers continue to invest in their fresh departments as
they represent one of the most important growth areas in the
grocery store, in addition to being a main driver in how retailers
stand out against their competition,” said Dietz. “Ron has
extensive experience in the fresh categories and working with the
supplier community, and we expect this experience, combined with
his strong understanding of customers’ operational expectations, to
benefit our retail customers as they seek tailored solutions to
enhance the consumer experience. He’s a proven leader and someone
I’m confident will help our Fresh teams build and deliver an even
stronger set of products and solutions for our customers going
forward.”
Selders joined UNFI through the acquisition of Tony’s Fine Foods
in 2014 and became President of the division in 2018. He had
previously spent 18 years in leadership roles at Tony’s, helping
grow the family-owned specialty deli distribution business across
the West Coast. In 2021, Selders was promoted to UNFI’s Senior Vice
President of Bakery & Deli where he led the respective sales,
merchandising, and category management teams across the entire
organization. During his UNFI tenure, Selders also helped lead the
further expansion of Tony’s prepared foods and bakery and deli
offerings across the country, as well as create a center-led
specialty cheese department across the United States with
initiatives such as the American Artisan program, which aims to
bring smaller cheese producers greater visibility and sales
opportunities within grocery stores.
With Selders promotion, current UNFI Vice President of Bakery
& Deli, Jody Barrick, has been elevated to Senior Vice
President of Bakery & Deli. Barrick joined UNFI through the
acquisition of SUPERVALU and brings over 30 years of proven success
leading the sales, merchandising and marketing functions of bakery
and deli teams to the role. Barrick also serves on the executive
board of the International Dairy Deli Bakery Association.
“Large-scale changes to shopping and eating behaviors,
especially as more meals are consumed in the home, have put a
stronger focus on the perimeter of the grocery store and its
offerings. These changes represent a tremendous opportunity for
retailers, and I look forward to working with our fresh teams to
deliver wide-ranging and innovative products to help our customers
grow and thrive,” said Selders.
Selders holds a bachelor’s degree in finance from California
State University, Sacramento.
About UNFI
UNFI is North America's premier grocery wholesaler delivering
the widest variety of fresh, branded, and owned brand products to
more than 30,000 locations throughout North America, including
natural product superstores, independent retailers, conventional
supermarket chains, ecommerce providers, and food service
customers. UNFI also provides a broad range of value-added services
and segmented marketing expertise, including proprietary
technology, data, market insights, and shelf management to help
customers and suppliers build their businesses and brands. As the
largest full-service grocery partner in North America, UNFI is
committed to building a food system that is better for all and is
uniquely positioned to deliver great food, more choices, and fresh
thinking to customers. To learn more about how UNFI is Fueling the
Future of Food, visit www.unfi.com.
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For Investors: Kristyn Farahmand 401-213-2160
kristyn.farahmand@unfi.com -or- Steve Bloomquist 952-828-4144
steve.j.bloomquist@unfi.com
For Media: Jeff Swanson 952-903-1645
Jeffrey.s.swanson@unfi.com
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