With Drizly Ads, brands can reach high-intent
alcohol shoppers through a full suite of advertising products,
ranging from search & display to custom ad solutions
BOSTON, Sept. 22, 2022 /PRNewswire/ --
Drizly, an Uber (NYSE:UBER) company and a leading
beverage alcohol e-commerce marketplace, today introduced Drizly
Ads, a suite of expanded advertising solutions that enable its
partners to reach one of the nation's largest BevAlc audiences
along every stage of their buying journey.
As a leader in alcohol e-commerce with unrivaled knowledge
of how to navigate the industry's complex regulatory landscape,
with Drizly Ads, Drizly becomes one of the few marketplaces where
partners can run full funnel advertising - from campaigns that
generate awareness and consideration to driving purchase.
With Drizly's marketplace of nearly 5,000 retailers across 35
states in North America, Drizly
Ads provides alcohol brands of all types and sizes new ways to
easily create and advertise their products to one of the nation's
largest BevAlc audiences. Drizly Ads provides partners with ad
solutions that reach consumers across the entire funnel - from
running search and display advertising directly on Drizly's web and
app, to driving awareness through offsite media including email,
social and other publisher channels.
"Drizly revolutionized and scaled alcohol e-commerce, and with
the introduction of Drizly Ads, we're now making it even easier for
partners to advertise their products on our marketplace," said
Amit Patel, SVP of Drizly Ads and
Partnerships. "We know our partners are shifting to an omnichannel
approach in how they market their brands to consumers, and Drizly
Ads will play an important role in their overall campaign strategy.
With Drizly Ads, brands of all sizes can advertise directly to one
of the largest audiences of high-intent alcohol shoppers in
North America."
Industry leaders including Campari, Diageo, Moët Hennessy,
Molson Coors, Pernod Ricard and
others have long-formed partnerships with Drizly's advertising
business and have experienced tangible results with campaigns that
they have run. Drizly Ads will now scale to provide an even larger
set of partners with full funnel ad capabilities through the
expansion and support of Drizly's programmatic
advertising platform.
"Through our long-standing partnership with Drizly we have
innovated together to find ways to drive brand affinity, unlock new
customers and generate visibility for our iconic portfolio," said
Emma de Szoeke, Senior Vice
President, Consumer Insights, Analytics & Business Growth at
Moët Hennessy. "Drizly is one of the few partners where we have
been able to bring a holistic campaign strategy to life with rich
storytelling through advertising on their marketplace."
Drizly Ads is accompanied by the introduction of a new hub for
interested partners to explore the full suite of products
across search and display, its media network and the development of
custom ad solutions that meet their campaign goals. To learn more,
visit ads.drizly.com.
About Drizly
Drizly, an Uber company, is a leading beverage alcohol
e-commerce shop. Millions of consumers of legal drinking age turn
to Drizly to get the best drinks for the moment, delivered. With
one of the widest selections of beer, wine, and spirits, Drizly
offers convenient delivery options with a tailored shopping
experience based on what consumers are shopping for - whether
that's a gift, a big order for an event, or drinks for a casual
night at home. Today, Drizly partners with thousands of retailers
and suppliers to help them to reach new customers, tap into key
market and customer insights, and diversify their business to grow
sales. As the industry leader, Drizly is building the best shopping
experience for beverage alcohol in a regulatory compliant manner
that promotes a safe drinking culture. Learn more at Drizly.com,
download the Drizly app (App Store
and Google Play) and follow Drizly
on Facebook, Twitter and Instagram.
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SOURCE Drizly