Root, Inc. Expands Reach with Three New Professional Sports Team Partnerships
July 12 2022 - 4:05PM
Root, Inc. (NASDAQ: ROOT), a leading technology company powering
insurance solutions and the parent company of Root Insurance,
announced partnerships with two National Football League teams and
one Major League Baseball team.
Root is now the official insurance
partner of the Denver Broncos, Cleveland Browns, and additionally
is a sponsor to the Colorado Rockies. Root’s name, logo, and
advertisements will be integrated into the teams’ media, game-day
graphics, and sponsored content.“We’re very excited and proud to be
stepping deeper into the sports marketing world. These partnerships
allow us to connect directly with our key audiences in important
markets,” said B.C. Silver, Root’s Chief Marketing Officer. “As we
look to increase awareness of the Root brand in these markets, we
believe these teams allow us great reach and connectivity with
their loyal customer base. We Root for Good Drivers!”
These new sports sponsorships are in
addition to the partnership with NASCAR team 23XI and driver Bubba
Wallace. Root has sponsored 23XI since 2021.
About Root, Inc.Root, Inc. is the parent
company of Root Insurance Company. Root is a technology company
revolutionizing insurance through data science and technology to
provide consumers a personalized, easy, and fair experience.
Media Contactpress@joinroot.com
Forward-Looking StatementsThis press release
contains forward-looking statements within the meaning of federal
securities laws regarding Root, Inc. These forward-looking
statements relate to, among other things, expectations about our
future business results. Such forward-looking statements are not
guarantees of future performance and are subject to risks,
uncertainties and other factors, some of which are beyond the
company's control and are difficult to predict. We have based our
forward-looking statements on our current expectations, estimates
and projections about our industry and our company. We caution that
these statements are not guarantees of future performance and you
should not rely unduly on them, as they involve risks,
uncertainties and assumptions that we cannot predict and many of
which are beyond our control. Accordingly, our actual results may
differ materially from the future performance that we have
expressed or forecast in our forward-looking statements. In
accordance with "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995, we have included in Root's Form 10-K
for the year ended Dec. 31, 2021, and other SEC filings, cautionary
language identifying important factors, though not necessarily all
such factors, that could cause future outcomes to differ materially
from those set forth in the forward-looking statements. Copies of
Root's Form 10-K and other SEC filings are available on the SEC's
website, Root's website at
https://ir.joinroot.com/investor-relations or by contacting Root's
Investor Relations office.
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