BEIJING,
May 20, 2022
/PRNewswire/ -- JD.com today announced the launch of its
"Green Impact Initiative" to promote sustainable consumption
throughout the supply chain. Starting from this year's 618 Grand
Promotion, China's largest
mid-year shopping festival, approximately one million different
kinds of products on JD.com will be selected to be green-labeled,
helping Chinese consumers find and buy green products more
easily.
The program will be officially launched on JD's app on
May 31, in collaboration with global
partners including P&G, JOMOO, L'Oréal, CHERY, PurCotton,
Nestlé, Panasonic, Abbott, etc., and China Association of Small and
Medium Enterprise. By purchasing these labeled products, customers
are able to collect green credits and redeem for green products,
coupons and peripheral products including
digital collectibles through a newly established green
account system integrated in JD's app.
"JD's products and services can be accessed by our customers
almost anytime and anywhere, but this is not enough," said
Chen Lin, vice president of JD.com
and head of platform business of JD Retail. "Only by making every
node on the supply chain low-carbon, such as creation, marketing,
circulation, and fulfillment, can we lead sustainable green
consumption."
JD.com selects and labels products based on certification,
function, usage scenario and packaging materials. The labeled
products will include those certified by national and international
standards, advocating for refill and less packaging, adopting
sustainable materials, with zero waste, as well as low-carbon
transportation products including BEVs, sustainable fashion and
furnishing products, and energy efficient appliances.
The delivery boxes for products under the Green Impact
Initiative are reusable, and can be transformed into DIY pet houses
and storage boxes.
On June 5, World Environment Day,
JD will hold a grand marketing campaign to promote the initiative
to its over 580 millions of customers.
JD.com launched the green supply chain program "Green Stream
Initiative" in 2017. Through the initiative, over 2 billion carton
boxes can be saved annually by innovating packaging materials and
standards with more than 200,000 brands and merchants. The company
is committed to reducing carbon emissions by 50% by 2030 on the
basis of 2019 emissions, and building the largest rooftop
photovoltaic (PV) power generation ecosystem with partners by
2030.
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SOURCE JD.com