AB Commerce Prescribes Bridgeline to Treat Multiple Pharmacies’ Growth Strategy
May 17 2022 - 8:32AM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a cloud-based marketing
technology software provider, announced two back-to-back wins in
Irish pharmacies with their AB Commerce partnership.
Crowley’s Pharmacy and Ronaghan’s Pharmacy have both recently
selected Bridgeline’s site search software, Celebros, to support
their online pharmacy sites on the AB Commerce platform. AB
Commerce, a strong partner of Bridgeline’s, has brought in a string
of pharmaceutical wins internationally for their Natural Language
Processing (NLP) powered site search technology including Inish
Pharmacy, Molloy’s Pharmacy, Johnston’s Pharmacy, CH Tralee, and
Cunningham’s Pharmacy.
The AI-powered site search tool is suited for pharmacies as they
often carry a large number and variety of SKUs with
industry-specific keywords. A large percentage of pharmacies’
revenue comes from sales of beauty and cosmetic products, which
have such a large number of brands and nuanced product details that
an NLP-powered search is required to maximize online revenue
potential.
Selected for its unique natural language processing capability,
Bridgeline’s site search technology can map out the customer’s
journey to improve the accuracy of search results and
recommendations. By leveraging complex keyword input and machine
learning, the tool improves site performance by adapting to user
behavior –becoming increasingly intelligent as time goes on.
Ari Kahn, CEO of Bridgeline says, “With our site search
technology, customers have seen on average a 30% increase in
conversion rates and revenue. We hope to continue growing with our
partners to deliver a better search experience for their
customers.”
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing
traffic, conversion rates, and average order value. To learn more,
please visit www.bridgeline.com.
Contact:
Danielle Erwin
VP of Marketing
Bridgeline Digital
press@bridgeline.com
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