LOS ANGELES,
March 22, 2022
/PRNewswire/ -- National Research Group (NRG), recognized as
an insights leader at the edge of technology, content and culture,
today announced Grady Miller, head
of consumer insights at Apple TV+, as its Chief Marketing Officer.
He will run the company's global marketing, strategic
communications, and thought leadership functions. National Research
Group is a firm within Stagwell (NASDAQ: STGW), the global
challenger network built to transform marketing.
This marks Miller's return to NRG, where he was most recently
Vice President of Strategy in 2019. Then, he helped grow the
business firmwide and led assignments with top content, technology,
and media companies. In his new role, Miller will oversee the
direction of NRG's client engagement, content marketing, and media
outreach. He will also oversee NRG's thought leadership strategy,
answering the questions that matter most to world-class creators,
rising disruptors, and big tech firms.
"NRG's singular expertise has never been more relevant to
understanding what is next in culture. That's why I'm so excited to
be rejoining NRG at this pivotal moment. As we harness our vast
knowledge of the consumer, NRG is further shaping the conversation
around the future of content, tech, and media." said Miller. "Our
expanding data-driven reporting will create unique value for our
clients that can fuel their innovation and creativity."
Miller is an insights and analytics executive who comes to NRG
after serving as the Global Research Lead for Apple TV+ since the
launch of the video streaming subscription service in 2019. He
established and built the group responsible for leveraging consumer
insights across Apple TV+, where his team helped guide platform
development, programming, and marketing.
"We are delighted to welcome our friend Grady back to NRG," said
Jon Penn, CEO, National Research
Group. "Grady is a rare leader who is equal parts creator,
counselor and researcher. His vision for seeing what's next in our
culture matched with his uncanny insight into content and
technology trends will super charge our marketing to new
heights."
Miller initially joined NRG in 2016 following roles in film
development and production at Sony Pictures Entertainment and at
research agency Penn Schoen Berland. Miller has sat on the board of
Los Angeles World Affairs Council and the American Jewish World
Service. Miller received a Bachelor of Arts degree from the
University of Southern California's
School of Cinematic Arts and a Master of Business Administration
from the University of Southern
California's Marshall School
of Business. He will be based in NRG's Los Angeles office.
About National Research Group (NRG): NRG is a
leading global insights and strategy firm at the intersection of
entertainment and technology. Rooted in four decades of industry
expertise, the world's leading marketers turn to us for insights
into growth and strategy for any content, anywhere, on any device.
Working at the confluence of content, culture and technology, NRG
offers insights for bold storytellers everywhere.
About Stagwell
Stagwell is the challenger network
built to transform marketing. We deliver scaled creative
performance for the world's most ambitious brands, connecting
culture-moving creativity with leading-edge technology to harmonize
the art and science of marketing. Led by entrepreneurs, our
10,000+ specialists in 34+ countries are unified under a single
purpose: to drive effectiveness and improve business results for
their clients. Join us at www.stagwellglobal.com.
Contact:
Jordan Yates
818-388-7924
jordan@globalsitroom.com
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SOURCE Stagwell Inc.