NEW YORK, Jan. 13, 2022 /PRNewswire/ -- Nielsen (NYSE:
NLSN) announced that The Gauge, its monthly total TV and streaming
snapshot, revealed that streaming in the U.S. reached a new
all-time weekly high of over 183 billion minutes of video in
December 2021, giving over-the-top
platforms a record-breaking 33% share of total TV viewing during
the week of Christmas.
According to The Gauge, aggregate viewing for streaming
platforms surpassed the previous-high of 178 billion minutes
streamed during Thanksgiving week in November 2021. Prior to that, the 160 billion
minutes streamed during March 2020
was the highest total. The overall percentage share for streaming
remained flat from the previous month at 28%. Cable viewing
continued to account for the largest percentage as measured by The
Gauge, with just over 37% total share of viewership.
The Gauge also shows that broadcast viewing dropped one share
point, while the "Other" category, which includes video on-demand
content, cable set top box streaming, gaming, and DVD usage, gained
1.6% share on the strength of video gaming's premiere season.
Additionally, The Gauge has now expanded the granularity of
usage data, displaying an additional decimal point to better
reflect and delineate month-to-month changes in viewing share.
Measuring and monitoring consumers' streaming behavior in a
comparable way against linear TV usage is a critical source of
information for the industry as content creators, media companies,
streaming platforms, advertisers, industry groups, talent agencies
and the talent themselves all seek clarity around the various video
content that consumers engage with.
About The Gauge
Nielsen's The Gauge is underpinned by
both its TV ratings service as well as Streaming Platform Ratings,
the latter provides clients with measurement detailing the amount
of time consumers spend streaming and on which platforms. This
broad look at platform usage provides complimentary insights to
Nielsen Streaming Content Ratings, which details viewing to
subscription-based video on demand (SVOD) content at the title,
program and episode level. By showcasing both the micro and
macro-level data sets, the industry has a full picture of how this
media is being consumed, as well as when and by whom. Nielsen's
approach to audience measurement, which leverages a geographically
representative panel of real people and big data, is built for the
future of media consumption. With The Gauge, the future of TV
consumption is visible in a single view. The latest edition of The
Gauge is always available at www.nielsen.com/thegauge.
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a
leading global data and analytics company that provides a holistic
and objective understanding of the media industry. With offerings
spanning audience measurement, audience outcomes and content,
Nielsen offers its clients and partners simple solutions to complex
questions and optimizes the value of their investments and growth
strategies. It is the only company that can offer de-duplicated
cross-media audience measurement. Audience is EverythingTM to
Nielsen and its clients, and Nielsen is committed to ensuring that
every voice counts.
An S&P 500 company, Nielsen offers measurement and analytics
service in more than 55 countries. Learn more
at www.nielsen.com or www.nielsen.com/investors and
connect with us on Twitter, LinkedIn, Facebook and
Instagram.
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SOURCE Nielsen