Amazon Aggregator' Thrasio Tops $3.4 Billion of Funding With Silver Lake-Led Round

By Josh Beckerman

Thrasio, an "Amazon aggregator" that has completed more than 150 acquisitions, reported the initial closing of more than $1 billion in Series D financing led by Silver Lake, increasing total funding to more than $3.4 billion.

The funding also includes Advent International, which remains Thrasio's largest shareholder, as well as Upper 90, Oaktree Capital Management, PEAK6 Investments and Corner Capital.

Thrasio products include Angry Orange pet deodorizers and stain removers and SafeRest mattress protectors.

Investors quoted in Thrasio's press releases call it "the largest ecommerce aggregator globally" and say it "created the Amazon aggregator category," but a potentially more notable sign of its importance is how often it's mentioned by other companies.

Nebula Brands said in July that it was joining the "race" with Thrasio, and in September, Nebula led its own press release with a discussion of Thrasio's financing and called itself "China's Thrasio."

In September, shares of hemp, health and wellness company Grove Inc. surged after the company said it was launching an Amazon aggregation division. Grove quoted comments from research firm Marketplace Pulse about a "breakout year" for Amazon aggregation in 2020 that included "Thrasio raising hundreds of millions of dollars."

Write to Josh Beckerman at josh.beckerman@wsj.com

(END) Dow Jones Newswires

October 25, 2021 13:36 ET (17:36 GMT)

Brookfield Asset Managem... (NYSE:BAM)
Historical Stock Chart
From Mar 2024 to Apr 2024