Aurora Mobile Partners with Onion Global to Jointly Promote the Development of Next-Generation Lifestyle Brands
July 21 2021 - 5:00AM
Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the
“Company”), a leading mobile developer service provider in China,
today announced that it has entered into a partnership agreement
with Onion Global Limited (NYSE: OG) ("Onion Global") to jointly
promote the development of next-generation lifestyle brands. By
leveraging both parties’ experience and expertise in the new retail
sector, Aurora Mobile will help Onion Global drive omni-channel
marketing and distribution, monetize on brand curation and enhance
the online shopping experience.
Founded in 2015, Onion Global is a
next-generation lifestyle brand platform that incubates, markets
and distributes the world's fresh, fashionable and future brands
("3F brands") to young people in China and all across Asia. Onion
Global has an extensive showcase of more than 4,000 brands sourced
from 43 countries and regions, and features 23 categories of
lifestyle products. With its unique and strategic brand
cooperation, incubation model, and global 3F brand portfolio, Onion
Global has built a strong user base of key opinion consumers (KOCs)
representing nearly 700,000 social media accounts. This
live-streaming and social e-commerce network has replaced
traditional marketing channels, and provides Onion Global with
market insights, targeted demographics and advanced analytics to
stay ahead of global consumer trends, especially the demands of
young consumers in China.
In recent years, cutting-edge technologies such
as AI, and the digital economy have continued to drive innovation
in various industries and busines verticals. As consumer demand for
smart shopping experiences continue to rapidly grow and evolve,
digital capabilities of cross-border e-commerce platforms will have
to be strengthened and become one of the core competencies to stay
competitive in this fierce market. Through this partnership with
Onion Global, Aurora Mobile will provide its AI-powered and machine
learning-based targeted push notification services to help Onion
Global enhance its digital capabilities that drive social
interactions and consumer targeting. This cooperation demonstrates
the industry-wide acclaim and trust that Aurora Mobile commands for
the robust technology and services it offers to cross-border
e-commerce platforms.
Aurora Mobile is a leading mobile developer
service provider in China. For almost a decade, Aurora Mobile has
focused on meeting the needs of developers and has launched a
series of products to help them to improve operational efficiency,
drive business growth and monetize services. As of March 2021,
Aurora Mobile provided software development kits to over 1.73
million APPs. Recently, Aurora Mobile launched a Unification
Messages System (“JG UMS”) to integrate several major messaging
channels such as mobile Apps, WeChat official accounts, WeChat
mini-programs, Short Message Service (“SMS”), emails, Fuwu Alipay
and DingTalk, and enables businesses to reach targeted customers
more efficiently through one integrated messaging platform.
About Aurora Mobile Limited
Founded in 2011, Aurora Mobile is a leading mobile
developer service provider in China. Aurora Mobile is committed to
providing efficient and stable push notification, one-click
verification, and APP traffic monetization services to help
developers improve operational efficiency, grow and monetize.
Meanwhile, Aurora Mobile's vertical applications have expanded to
market intelligence, financial risk management, and location-based
intelligence, empowering various industries to improve productivity
and optimize decision-making.
For more information, please visit
http://ir.jiguang.cn/
Safe Harbor Statement
This announcement contains forward-looking
statements. These statements are made under the “safe harbor”
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as “will,” “expects,” “anticipates,” “future,”
“intends,” “plans,” “believes,” “estimates,” “confident” and
similar statements. Among other things, the Business Outlook and
quotations from management in this announcement, as well as Aurora
Mobile’s strategic and operational plans, contain forward-looking
statements. Aurora Mobile may also make written or oral
forward-looking statements in its periodic reports to the U.S.
Securities and Exchange Commission, in its annual report to
shareholders, in press releases and other written materials and in
oral statements made by its officers, directors or employees to
third parties. Statements that are not historical facts, including
but not limited to statements about Aurora Mobile’s beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the following: Aurora Mobile’s strategies; Aurora
Mobile’s future business development, financial condition and
results of operations; Aurora Mobile’s ability to attract and
retain customers; its ability to develop and effectively market
data solutions, and penetrate the existing market for developer
services; its ability to transition to the new advertising-driven
SaaS-model; its ability maintain or enhance its brand; the
competition with current or future competitors; its ability to
continue to gain access to mobile data in the future; the laws and
regulations relating to data privacy and protection; general
economic and business conditions globally and in China and
assumptions underlying or related to any of the foregoing. Further
information regarding these and other risks is included in the
Company’s filings with the Securities and Exchange Commission. All
information provided in this press release and in the attachments
is as of the date of the press release, and Aurora Mobile
undertakes no duty to update such information, except as required
under applicable law.
For general inquiry, please
contact:
Aurora Mobile LimitedE-mail:
ir@jiguang.cn
ChristensenIn ChinaMr. Eric
YuanPhone: +86-10-5900-1548E-mail: eyuan@christensenir.com
In USMs. Linda BergkampPhone: +1-480-614-3004Email:
lbergkamp@christensenir.com
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