Trivago Joins Chelsea Football Club as Official Training Wear Partner
May 19 2021 - 1:39PM
Trivago kicks off multi-year deal with fresh “Let’s Go”
partnership themeDÜSSELDORF,
GERMANY— 19 May 2021 — Chelsea Football Club fans have
always followed their club over land and sea. And now, after months
of social distancing and lockdown, trivago, a leading global
accommodation search platform and iconic travel brand, joins the
Pride of London as the club’s Official Training Wear Partner.
The multi-year partnership between these two international
brands, which will begin following the club’s final Premier League
match, will see trivago feature across the club’s training kit for
the Men’s, Women’s, and Academy teams.
From Piraeus to Munich, supporters have travelled from across
the world to be there for the best nights in the club’s history.
The partnership and integrated campaign, Let’s Go, will bring
together the best of football and travel in a uniquely Chelsea way.
From television to curated content to once-in-a-lifetime
experiences together, Chelsea and trivago are helping fans go
further, bigger, and bolder.
Chelsea chief executive Guy Laurence said: “We are all looking
forward to that moment when we can travel freely again, whether
that is to watch Chelsea or to have a long-awaited holiday away
from home, so I’m really delighted to be welcoming trivago into the
Chelsea family. With a global platform that is truly best-in-class,
we will be proud to wear the trivago name on our Men’s, Women’s and
Academy training wear.”
trivago CEO Axel Hefer said: “When the opportunity to partner
with Chelsea came up, we jumped at the idea. We at trivago are
very passionate about football. For us, it is not just
entertainment, it is part of our culture and daily life.
Being with people who matter to us, experiencing exciting and
unique moments together, exploring new destinations on away matches
or huge victories in national and international competitions –
football is bringing joy into our daily lives in a similar way
travel does. We are excited to bring this to life with a
smile-raising, heart thumping trivago twist in a uniquely Chelsea
way – let’s go!”Starting in July, fans around the world will be
able to sign-up and participate in monthly Money Can’t Buy
experiences that you can’t get anywhere else. These experiences
will range from opportunities to meet the players, get coaching
sessions from the Chelsea trainers and access to the exclusive
trivago suite at the stadium. Information and sign-up for these
opportunities will be on trivago and Chelsea’s social channels and
dedicated pages. For press imagery, please
visit: here
# # #
About trivago
trivago is a leading global hotel search platform focused on
reshaping the way travelers search for and compare hotels and
alternative accommodations. Incorporated in 2005 in
Düsseldorf, Germany, the platform allows travelers to make
informed decisions by personalizing their hotel search and
providing them access to a deep supply of hotel information and
prices. trivago enables its advertisers to grow their businesses by
providing access to a broad audience of travelers via its websites
and apps. As of December 31, 2020, trivago has
established 54 localized platforms connected to over 5.0 million
hotels and alternative accommodations, in over 190
countries.
About the Chelsea Football Club
Chelsea Football Club is one of the world’s top football clubs,
winning the UEFA Champions League in 2012 and following that
success by lifting the UEFA Europa League trophy in 2013 and
2019. Founded in 1905, Chelsea is London’s most central
football club, based at the iconic 41,000-capacity Stamford Bridge
stadium. Nicknamed ‘The Blues’, the club has won five Premier
League titles and also lifted the FA Cup eight times, the Football
League Cup five times, the UEFA Cup Winners’ Cup twice, the UEFA
Super Cup once and the Football League Championship once, in
1955. The 2013 Europa League triumph saw Chelsea become the
first English club to win all three major UEFA competitions, and
the first club ever to hold both the Champions League and Europa
League at the same time.
In addition to possessing some of the world’s most recognisable
players, Chelsea has also invested in its future with a
state-of-the-art Academy and training centre in Cobham, Surrey.
Since its opening in 2007, the club has won seven FA Youth Cups,
back-to-back UEFA Youth League titles in 2015 and 2016, and U18
Premier League national championships in 2017 and 2018. The
Chelsea FC Women’s team has also enjoyed plenty of success, winning
the FA Women’s Super League and FA Women’s Cup double in 2015 and
2018, and lifting both the Women’s Super League and FA Women’s
League Cup in 2020. The Chelsea Foundation is one of the most
extensive community initiatives in sport, helping to improve the
lives of children and people of all ages all over the world. Using
the power of sport to inspire, motivate and educate, the Foundation
is committed to providing a wide range of programmes to improve
health, wellbeing and education both at home and abroad.
Press Contact:trivago:Stephanie
Lowenthalstephanie.lowenthal@trivago.com
Chelsea:Adrian PhillipsAdrian.phillips@chelseafc.com
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of words such as "believe," "expect," "plan," "continue," "will,"
"should," and similar expressions are intended to identify our
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involve risks and uncertainties, many of which are beyond our
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our forward-looking statements, see our risk factors, as they may
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undertake any obligation to update or revise any forward-looking
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"trivago", or similar terms shall mean trivago N.V. and, as the
context requires, its subsidiaries.
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