PHILADELPHIA, April 22, 2021 /PRNewswire/ -- Axalta (NYSE:
AXTA), a leading global supplier of liquid and powder coatings,
today announced the launch of Axalta Mobility Coatings, a
rebranding of its Transportation Coatings business unit. The
redefined business will focus on supporting the accelerating demand
for e-mobility and the evolving coatings needs of established and
emerging light and commercial vehicle original equipment
manufacturers (OEMs), fleet owners, and shared mobility
providers.
In today's existing transportation ecosystem, liquid and powder
coatings provide essential beauty and color to vehicle bodies while
adding corrosion and impact protection. As the industry evolves,
each emerging dimension of mobility – electric vehicles, shared
transportation, and autonomous driving – requires coatings with
advanced functionality that, in addition to aesthetics and
protection, contributes to the efficiency of electric motors and
components, vehicle design, navigation, and passenger safety, among
other areas.
"The evolution of mobility creates tremendous opportunities for
OEMs but requires them to undertake significant shifts in how they
design and produce vehicles," said Hadi
Awada, Senior Vice President, Global Mobility Coatings. "By
leveraging 150 years of coatings expertise, coupled with our
culture of agility and customer centricity, we are in a unique
position to help our customers navigate the complex challenges
facing the industry and to support their needs now and in the
future."
As part of the rebranding, Axalta Mobility Coatings is unveiling
a new solutions portfolio that brings together the best of Axalta's
experience and innovation into three categories: Core Mobility
Solutions, Advanced Mobility Solutions, and Axalta Advantage.
Core Mobility Solutions comprises Axalta's best-in-class
basecoats and clearcoats for color and beautification along with
primers, electrocoats, and powder applications for surface
protection.
Advanced Mobility Solutions encompasses products and
applications for mass customization, two-tone color, and digital
paint. It includes coatings with enhanced functionality that
improve LiDAR and radar performance and thermal management
solutions from Axalta's Industrial Coatings portfolio for electric
motors and components.
Axalta Advantage features expert services and consulting to
improve productivity in and outside the paint shop, including
application design, process improvement, cost and CO2
modeling, and troubleshooting.
Axalta Mobility Coatings is also implementing a key account
model to respond to customers with greater agility and to support
them through every step of their mobility journey.
For more information about Axalta Mobility Coatings, please
visit www.axalta.com
About Axalta
Axalta is a global leader in the coatings industry, providing
customers with innovative, colorful, beautiful, and sustainable
coatings solutions. From light vehicles, commercial vehicles and
refinish applications to electric motors, building facades and
other industrial applications, our coatings are designed to prevent
corrosion, increase productivity, and enhance durability. With more
than 150 years of experience in the coatings industry, the global
team at Axalta continues to find ways to serve our more than
100,000 customers in over 130 countries better every day with the
finest coatings, application systems and technology. For more
information, visit axalta.com and follow us @axalta on
Twitter.
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SOURCE Axalta Coating Systems Ltd.