VANCOUVER, BC, March 31, 2021
/CNW/ - Hapbee Technologies, Inc. (TSXV: HAPB) (OTCQB: HAPBF)
(FSE: HA1) ("Hapbee" or the
"Company"), a wellness technology company developing the
revolutionary Hapbee wearable, is pleased to announce it has signed
a twelve-month marketing services agreement with BMD Publishing LLC
("BMD") for the production and marketing of corporate
podcasts and related materials.
As part of its D2C e-commerce strategy, which is expected to
ramp up in Q2 2021, Hapbee has put an emphasis on educating
potential customers and fostering community engagement. The Company
believes podcasts are an effective way to market its wearable
product and corporate mission as they provide a favourable
environment for long-form dialogue.
"This is a very important year for Hapbee – particularly from a
marketing and brand awareness standpoint," said Scott Donnell, CEO of Hapbee. "To expand our
user-base, we need to educate our target market on our product. I
believe that a winning marketing strategy will utilize podcasts as
they continue to grow in popularity. BMD are experts within the
world of podcast marketing, and we aim to leverage their expertise
during our D2C e-commerce rollout."
About BMD Publishing LLC
BMD Publishing LLC, located in Williamsville, NY, has been recognized as one
of the fastest-growing direct response marketing firms in the U.S.
BMD's products and services include podcast production, lead
generation, and relationship retention.
About Hapbee
Hapbee is a wearable magnetic field technology company that aims
to help people choose how they feel. Powered by patented ultra-low
radio frequency energy (ulRFE®) technology invented and
licensed by EMulate Therapeutics, Inc., Hapbee delivers low-power
electromagnetic signals designed to produce sensations such as
Happy, Alert, Focus, Relax, Calm and Sleepy.
You can learn more about how Hapbee works at
www.hapbee.com/science.
Forward-Looking Information Disclaimer
Certain statements included in this news release constitute
forward-looking information or statements (collectively,
"forward-looking statements"), including those identified by the
expressions "anticipate", "believe", "plan", "estimate", "expect",
"intend", "may", "should" and similar expressions to the extent
they relate to the Company or its management. The forward-looking
statements are not historical facts but reflect current
expectations regarding future results or events. This news release
contains forward looking statements. These forward-looking
statements are based on current expectations and various estimates,
factors and assumptions and involve known and unknown risks,
uncertainties and other factors. Any statements about the
production and marketing of corporate podcasts and related
materials; the effectiveness of podcasts to market the Company's
products and corporate mission; the timing for marketing and brand
awareness of the Company's products and anticipated popularity of
podcasts; and the rollout of the Company's D2C e-commerce rollout,
are all forward-looking information. Forward-looking statements are
not guarantees of future performance and involve risks,
uncertainties and assumptions which are difficult to predict. Such
statements and information are based on numerous assumptions
regarding the effectiveness of podcasts to reach and educate the
Company's target markets and the ability to provide a favourable
environment for long-term dialogue; the agreement with BMD will
deliver production and marketing of corporate podcasts and related
materials as anticipated; and podcasts will continue to grow in
popularity.
Factors that could cause the actual results to differ materially
from those in the forward-looking statements include, podcasts may
not be as effective as anticipated or at all to help the Company
achieve its goals; BMD may not produce and market corporate
podcasts and related materials as expected pursuant to the
agreement; podcasts may decline in popularity; changes in
legislation and regulations; increase in operating costs; equipment
failures; failure of counterparties to perform their contractual
obligations; litigation; the loss of key directors, employees,
advisors or consultants and fees charged by service providers.
Forward-looking statements contained in this news release are
expressly qualified by this cautionary statement. These risks,
uncertainties and assumptions include, but are not limited to,
those described in Hapbee's annual information form dated
January 27, 2021, a copy of which is
available on SEDAR at www.sedar.com, and could cause actual
events or results to differ materially from those projected in any
forward-looking statements. These statements should not be read as
guarantees of future performance or results. Such statements
involve known and unknown risks, uncertainties and other factors
that may cause actual results, performance or achievements to be
materially different from those implied by such statements. The
Company assumes no responsibility to update or revise
forward-looking information to reflect new events or circumstances
unless required by law. Readers should not place undue reliance on
the Company's forward-looking statements.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
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SOURCE Hapbee Technologies Inc.