NEW YORK, Feb. 24, 2021 /PRNewswire/ -- Meredith
Corporation (NYSE: MDP), the leading brand-led multi-platform
media company – engaging nearly 95 percent of all U.S. women
and more than 190 million unduplicated American consumers
every month – today announced the launch of Good Impressions, a pro
bono media and marketing consultation program created to help BIPOC
and LGBTQIA-majority owned small businesses succeed
by driving awareness, supporting sales efforts and
providing mentorship. Awarded to a select group of five to 10
businesses at various stages of growth and development, individual
awards will be valued around $100K
and offer access to Meredith's
marketing and advertising capabilities. Good Impressions will
exclusively work with food and beauty companies, including those in
the consumer package goods products space. The program,
including its application process and the naming of the
winning businesses, is scheduled to begin in the second
quarter of this year.
"Good Impressions is a meaningful way for Meredith to help bridge the economic gap for
minority-owned businesses and to advance diversity, equity and
inclusion in the communities we serve," said Catherine Levene, President, Meredith's National Media Group and Executive
Sponsor of :BLACKPRINT, the employee resource group representing
Black voices at Meredith. "Driven
by our core values that we can make a positive impact by supporting
business owners, our program's employee founders – Peachy-Jean
Retizos, Senior Manager of Innovation, and Sharuq Alam, Senior
Manager of Digital Finance, and supported by executive Ahu Terzi,
VP of Corporate Beauty – developed this purposeful program. I'm
proud of this collaborative effort and can't wait to meet the
talented recipients and help them achieve their
dreams."
Award packages will be based on each business's needs and goals
and will encompass various forms of assistance. This support may
include video consultations with key representatives across
Meredith, spanning business
intelligence, research/insights, creative, and marketing experts;
introductory meetings with editorial leads across print, digital
and social media; and media customized for the individual
business's critical needs.
Good Impressions will be open to anyone who is 18 years or
older, identifies as BIPOC or LGBTQIA, and owns a small business
incorporated in the U.S. with sales around $250,000 in a calendar year. The businesses'
products or services must be geared to womxn in food, beauty and
the consumer package goods categories.
According to the U.S. Chamber of Commerce, BIPOC and
LGBTQAI-owned businesses have been hurt disproportionately by the
pandemic. Data released in 2020 revealed that 66% of minority-owned
businesses were concerned about permanently closing due to the
pandemic. Simultaneously, 41% of Black-owned businesses closed
by April 2020, followed by 32% of
Latinx businesses and 26% of Asian businesses, in comparison to 17%
of white businesses during the same time, per a National Bureau of
Economic Research study.
For more information, click here.
ABOUT MEREDITH CORPORATION'S NATIONAL MEDIA
GROUP
Engaging 95 percent of American women across every
stage and every day of their lives, Meredith Corporation's
National Media Group is home to 40+ iconic brands, including
PEOPLE, Better Homes & Gardens, Allrecipes, Southern
Living, REAL SIMPLE and Magnolia Journal. The company provides
trusted content and experiences that resonate with a massive,
highly receptive audience, reaching consumers where they are across
digital, magazines, social platforms, video, audio and connected
home assistants. Meredith's powerful brands have enabled
the company to become the No. 2 licensor globally, including more
than 3,500 SKUs of branded products
at Walmart. Meredith's businesses also include
leading affinity marketer Synapse, award-winning creative
content studio Foundry and the Meredith Data Studio,
whose proprietary first-party data and insights are leveraged for
National Media Group offerings.
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SOURCE Meredith Corporation