COLUMBUS, Ohio, Nov. 23, 2020 /PRNewswire/ -- Alliance Data
Systems (NYSE: ADS), a leading provider of data-driven marketing,
loyalty and payment solutions, today announced its Card Services
business continues to add to its comprehensive suite of digital
tools to help brand partners and consumers alike this holiday
shopping season. As a provider of market-leading private label,
co-brand and commercial credit products, Alliance Data's Card
Services business combines payments products and digital
capabilities with data analytics to help retailers acquire
customers and drive spend by offering easy, seamless credit and
payment options whether in-store, online or on a mobile
device.
This year, more than 53%1 of retailers jumpstarted
their holiday sales and marketing campaigns in October to allow
consumers more time to shop. With the holiday shopping season
looking different from years past and customers expected to lean
heavily into e-commerce, retailers must take steps to capitalize on
changes in customer behavior. Data insights, payment solutions,
communications and marketing must work seamlessly together to meet
customers where they are to deliver impactful digital experiences
throughout the holiday season.
"While digital technologies give brand partners the foundation
to meet customer demands, the competitive edge comes when used in
tandem with Alliance Data's powerful data analytics and insights,"
said Wes Hunt, senior vice president
of enterprise data and analytics, Alliance Data's Card Services
business. "When we back digital shopping trends with data, we can
predict and pinpoint consumers' shopping patterns and preferences
to tailor personalized point-of-sale purchasing options that are
safe and secure. This improves the customer experience and
accelerates transactions for the 40%2 of holiday
shopping conducted exclusively through digital channels, and helps
our brand partners expand their customers' basket size at
checkout."
In addition to a seamless, contactless experience, consumers
expect visibility into their purchasing power this holiday. This is
achieved through frictionless, digital solutions that make
financing a key part of the customer journey. When paired with
data, these solutions allow consumers to easily apply for and use
the payment option that's right for them, in the channel of their
choice.
With the dramatic consumer shift to online shopping, Alliance
Data's full suite of digital capabilities and data insights will
further help its brand partners reach more customers and increase
sales. The recently launched Enhanced Digital Suite improves the
customer experience by presenting payment and credit options
earlier in the online shopping process, and can be easily
implemented for Alliance Data's brand partners with a few lines of
simple code.
"Enhanced Digital Suite is a comprehensive toolkit for our brand
partners to leverage our online digital features so their customers
can take advantage of a variety of payment solutions, giving
shoppers a complete payment experience without ever leaving the
brand's website," added Val Greer,
chief commercial officer, Alliance Data's Card Services business.
"Building upon these digital enhancements, and to appeal to
Millennials who favor digital payment options, Alliance Data
recently announced a definitive agreement to acquire
Bread3, a digital payments company offering innovative
buy now, pay later capabilities."
Even as online shopping increases, more than a quarter of
consumers are still expected to do the majority of their shopping
at brick-and-mortar locations this holiday season2. For
in-store shoppers, Alliance Data's contactless, mobile-enabled
capabilities will improve the experience for customers applying for
credit or making a payment.
- Tools like Alliance Data's patented Frictionless Mobile
CreditSM technology allows customers to initiate a
credit application through text or a location-based QR code,
generating a pre-filled credit application that can be quickly
completed with a few keystrokes.
- Customers paying at the register can choose from a variety of
contactless payment options, including contactless credit cards
and digital wallets.
- Alliance Data's app plug-in integrates into a brand
partner's app, allowing cardmembers to make purchases, manage their
rewards and service their account.
For more information about Alliance Data's Card Services
business visit www.KnowMoreSellMore.com.
1 National Retail Federation, Retailer Holiday
2020 Planning Survey
2 Morning Consult, "How COVID-19 Is Changing the
Holiday Shopping Season," September 10,
2020
3 Subject to regulatory approval and customary
closing conditions
About Alliance Data's Card Services business
Alliance Data's Card Services business develops
market-leading private label, co-brand, and commercial credit card
programs for many of the world's most recognizable brands. Through
our branded credit programs, we help build more profitable
relationships between our partners and their cardmembers, and drive
lasting loyalty.
Using the industry's most comprehensive and predictive data set,
advanced analytics, and broad-reaching capabilities, Alliance
Data's Card Services business has been helping partners increase
sales and provide greater value to their cardmembers since 1986. We
are proud to be part of the Alliance Data enterprise (NYSE: ADS), a
FORTUNE 500 and S&P MidCap 400 company headquartered in
Columbus, Ohio. To learn more,
visit KnowMoreSellMore.com, follow us on Twitter, and connect with
us on LinkedIn.
About Alliance Data
Alliance
Data® (NYSE: ADS) is a leading provider of
data-driven marketing, loyalty and payment solutions serving large,
consumer-based industries. The Company creates and deploys
customized solutions that measurably change consumer behavior while
driving business growth and profitability for some of today's most
recognizable brands. Alliance Data helps its partners create and
increase customer loyalty across multiple touch points using
traditional, digital, mobile and emerging technologies. A FORTUNE
500 and S&P MidCap 400 company headquartered in Columbus,
Ohio, Alliance Data consists of
businesses that together employ over 8,500 associates at more than
50 locations worldwide.
Alliance Data's Card Services business is a provider of
market-leading private label, co-brand, and business credit card
programs. LoyaltyOne® owns and operates
the AIR MILES® Reward
Program, Canada's most recognized loyalty program,
and Netherlands-based BrandLoyalty, a global provider of
tailor-made loyalty programs for grocers. More information
about Alliance Data can be found at www.AllianceData.com.
Follow Alliance Data
on Twitter, Facebook, LinkedIn, Instagram and YouTube.
Forward Looking Statements
This release contains
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934. Forward-looking statements give our expectations or
forecasts of future events and can generally be identified by the
use of words such as "believe," "expect," "anticipate," "estimate,"
"intend," "project," "plan," "likely," "may," "should" or other
words or phrases of similar import. Similarly, statements that
describe our business strategy, outlook, objectives, plans,
intentions or goals also are forward-looking statements. Examples
of forward-looking statements include, but are not limited to,
statements we make regarding, and the guidance we give with respect
to, our anticipated operating or financial results, initiation or
completion of strategic initiatives, future dividend declarations,
and future economic conditions, including, but not limited to,
fluctuation in currency exchange rates, market conditions and
COVID-19 impacts related to relief measures for impacted borrowers
and depositors, labor shortages due to quarantine, reduction in
demand from clients, supply chain disruption for our reward
suppliers and disruptions in the airline or travel industries.
We believe that our expectations are based on reasonable
assumptions. Forward-looking statements, however, are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the projections, anticipated results or
other expectations expressed in this release, and no assurances can
be given that our expectations will prove to have been correct.
These risks and uncertainties include, but are not limited to,
factors set forth in the Risk Factors section in our Annual Report
on Form 10-K for the most recently ended fiscal year, which may be
updated in Item 1A of, or elsewhere in, our Quarterly Reports on
Form 10-Q filed for periods subsequent to such Form 10-K. Our
forward-looking statements speak only as of the date made, and we
undertake no obligation, other than as required by applicable law,
to update or revise any forward-looking statements, whether as a
result of new information, subsequent events, anticipated or
unanticipated circumstances or otherwise.
Alliance Data
Brian
Vereb – Investor Relations
614-528-4516
brian.vereb@alliancedata.com
Shelley Whiddon – Media
214-494-3811
shelley.whiddon@alliancedata.com
Rachel Stultz – Media
614-729-4890
rachel.stultz@alliancedata.com
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SOURCE Alliance Data Systems Corporation