Twitter Touts Retention Rate
October 29 2020 - 7:01PM
Dow Jones News
By Georgia Wells
Even as Twitter reported its slowest pace of user growth in
several years, it said it is doing better at retaining new and
reactivated accounts.
Finance chief Ned Segal said Twitter's tools to recommend topics
to users is helping with the retention. He said more than 70
million Twitter accounts have followed one of the new topics that
the company is curating.
Twitter's efforts to reduce the amount of hateful and misleading
content on the site are also contributing to retention, executives
say.
Analysts pushed CEO Jack Dorsey to say whether the tools
recommending topics could lead more people to use Twitter or spend
more time on the platform, but Mr. Dorsey said it is too early to
say. "Our sense is that Topics are additive to the experience on
Twitter," Mr. Dorsey said.
This item is part of a Wall Street Journal live coverage event.
The full stream can be found by searching P/WSJL (WSJ Live
Coverage).
(END) Dow Jones Newswires
October 29, 2020 18:46 ET (22:46 GMT)
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