NEWPORT BEACH, Calif.,
Sept. 22, 2020 /PRNewswire/ --
Chipotle Mexican Grill (NYSE: CMG) today announced it is bringing
back Carne Asada to restaurants
across the U.S. for a limited time. The premium steak option will
also return to the menu in Canada
and make its debut in France,
where it will become Chipotle's first new protein introduced in the
European market.
Chipotle's Carne Asada is grilled
fresh in small batches, seasoned with a blend of signature spices,
hand cut into tender slices, and is finished with fresh squeezed
lime and hand-chopped cilantro. The protein is officially approved
for the Whole30® program and is compliant with Keto and Paleo
diets.
For more information on Carne
Asada, fans can visit: chipotle.com/carneasada.
"To bring back Carne Asada to our
menu, we underwent an extensive vetting process to find more
suppliers that meet our stringent Food with Integrity standards,"
said Chris Brandt, Chief Marketing
Officer. "Our fans love our Carne
Asada because they can taste the care and culinary expertise
that goes into this recipe from farm to bowl."
Carne With Integrity
Only 5% of U.S. beef meets
Chipotle's strict sourcing standards for Carne Asada, which means it comes from animals
given no antibiotics or added hormones and that are raised
responsibly. To grow its Carne Asada
supply chain without sacrificing its Food with Integrity standards,
Chipotle has taken on a year-long mission to partner with new
farmers, ranchers, and other suppliers whose practices emphasize
quality and responsibility.
Chipotle is committed to Food with Integrity because it
understands the direct connection between how food is raised and
prepared, and how it tastes. The brand is proud to be the only
national restaurant group to receive an A+ rating from the Humane
Society Food Industry Scorecard.
The Rollout
Chipotle's more than 16
million Rewards members in the U.S. will get exclusive access to
Carne Asada on September 22 and September
23 via the Chipotle app and Chipotle.com.
From September 23 through September
27, the premium protein will be available as a digital-only
menu item for all fans via the Chipotle app and Chipotle.com.
Starting September 28,
Carne Asada will be available
in-restaurant and across all digital channels including third party
delivery services.
A Storied Run
Available from late 2019 to early 2020,
Carne Asada was Chipotle's
fastest-selling new protein launch in history and up to four times
as popular as Chipotle's previous limited-time protein offering.
More than 10 million fans tried Carne
Asada when it was first available, and the brand estimates
that nearly half of those customers were first time guests at
Chipotle.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
2,650 restaurants as of June 30,
2020, in the United States,
Canada, the United Kingdom, France and Germany and is the only restaurant company of
its size that owns and operates all its restaurants. With more than
91,000 employees passionate about providing a great guest
experience, Chipotle is a longtime leader and innovator in the food
industry. Chipotle is committed to making its food more accessible
to everyone while continuing to be a brand with a demonstrated
purpose as it leads the way in digital, technology and sustainable
business practices. Steve Ells,
founder and former executive chairman, first opened Chipotle with a
single restaurant in Denver,
Colorado in 1993. For more information or to place an order
online, visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill, Inc.