BEIJING, Sept. 10, 2020 /PRNewswire/ -- "In the future,
this innovative form of Livestream will drive product sales,
bringing new brands to the public eye, especially personalized and
non-standardized products will become popular in the market." Mr.
Rixue Li, founder and CEO of Secoo (NASDAQ: SECO), was invited
to attend the opening ceremony of the week-long China International
Fair for Trade in Services (CIFTIS) and shared his ideas with
various industry leaders in the China E-commerce Convention 2020 on
September 5, 2020. Mr. Rixue Li
believes that "the core value of e-commerce Livestream is to
accelerate the brand's establishment through immediate visual
information communication." Through Livestream, Secoo hopes to
become the leader in the fashion and premium shopping experience in
e-commerce, bringing the best to Secoo users.
China International Fair for Trade in Services (CIFTIS) 2020 is
an international trade fair jointly held by the Ministry of
Commerce of China and Beijing
People's Government of Beijing Municipality and supported by the
World Trade Organization, United Nations Conference on Trade and
Development, and other international organizations. China
E-commerce Convention 2020, part of the CIFTIS, is committed to
building, sharing, and creating win-win businesses, aiming to share
the most updated concept and achievements in e-commerce. The
discussion focused on the latest topics of e-commerce, current
insight into the industry, and launched Livestream self-discipline
regulations on-site.
When talking about Livestream's impact on shaping the future
business, Mr. Rixue Li believes that
"the growth of e-commerce Livestream was triggered by the
rapid growth of participants, high efficiency, replicability, and
informative tools. These characteristics allowed Secoo to build its
Livestream ecosystem quickly".
Secoo launched its Livestream business at the end of 2019. Its
Livestream is positioned as high-end consumption and lifestyle,
focusing on providing Livestream services to luxury and designer
brands, multi-brand boutiques, second-hand stores, and brands'
offline stores. In addition, Secoo produces its Livestream in
Beijing, Shanghai, Qingdao, Tianjin, and Xiamen, even launched overseas Livestream
during the Milan and Paris Fashion
Week building a worldwide Livestream network.
For the future expectation of e-commerce Livestream, Mr. Rixue
Li believes that Livestream is a way of life through constant
interaction with customers to acquire feedback and information,
creating new brands and consumption patterns.
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SOURCE Secoo Group