CHICAGO, Aug. 20, 2020 /PRNewswire/ -- Rise
Interactive, recognized as one of one of the top performance
marketing agencies in the world, released a significant update to
its cross-channel media optimization platform, Connex®.
The newly-launched Account Overview Dashboard shows marketers every
action Rise technology is taking within their accounts to improve
performance at scale, from lists of new keywords that were
automatically added into campaigns, to a detailed activity log
displaying individual ad optimizations.
"We've never believed in black box reporting," says Larry Fisher, CEO of Rise. "We were one of the
first agencies with technology that gave clients on-demand access
to their spend data separated between media cost and vendor fees.
We've provided that level of transparency for years, and with the
new Account Overview Dashboard, our teams will be the best-equipped
in the industry to drive client strategy while giving our clients a
level of access to the activity of both our team and our technology
that we're not seeing anywhere else."
"We built our Connex platform to spend each marketing dollar
where it drives the greatest performance for our clients, both
within and across channels, using cross-platform insights,
proactive intelligence, and automated optimization," says
Brent Laufenberg, CTO of Rise. "To
truly move the needle on performance, brands need a tool that does
more than just integrate data from different advertising engines.
We've built true cross-channel intelligence that is continually
surfacing recommendations of how to shift dollars between
platforms, and we've automated some of the most important aspects
of campaign management such as search query analysis. When we look
at other agencies in the industry today, we aren't finding this
level of commitment and progress toward technology-enabled
performance marketing. And now with the Account Overview Dashboard,
we're providing complete transparency into the entire media
management process."
"Rise exists to help clients solve their business problems,"
says Fisher, "and every piece of technology we build addresses real
challenges that our clients are up against every day. We know the
future of marketing is cross-channel, and by combining automation
at scale with unprecedented levels of transparency, our team can
focus their time on what they do best--crushing our clients'
goals."
About Rise
Rise Interactive is a full-service digital marketing agency
specializing in media, analytics, and customer experience.
Recognized as one of the top performance marketing agencies in the
world, Rise uses its proprietary approach to multi-channel
strategy, Interactive Investment Management®, to help
clients make better decisions on how to invest their marketing
resources to drive the greatest returns. Majority owned by Quad
(NYSE:QUAD), Rise is a strategic partner, helping leading brands
like ULTA Beauty, Stanley Steemer,
Quill, and others use data to make smarter marketing investments
and create more relevant experiences for their customers. For more
information, visit www.riseinteractive.com or follow the
company on Twitter @riseinteractive.
Contact:
Natalie Scherer
Rise Interactive
(312) 888-2816
natalie.scherer@riseinteractive.com
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SOURCE Rise Interactive