CHICAGO, Aug. 18, 2020 /PRNewswire/ -- Mosaic, a North
American integrated marketing agency, announces the addition of
Bill Haveron to its shopper
marketing practice as a Group Director.
Haveron will be the day-to-day leader for the agency's U.S.
shopper marketing team in planning and development of omni-channel
experiences. Additionally, he will play a key role in U.S. shopper
marketing business development and integrate the practice with
Mosaic's other U.S. offerings.
"As we continue to grow our shopper marketing practice, we are
adding talent that will support our evolution to a fully integrated
omni-experience agency. An industry veteran with a passion for
commerce, measurement and retail, Bill was the perfect choice to be
our team lead and my day-to-day business partner; we are ecstatic
to have him join Mosaic. His understanding of the ever-changing
shopper landscape will be essential as we continue to grow and
elevate our offering," says Lee
Esmond, Senior Vice President – U.S. Shopper, Experiential
and Retail Marketing at Mosaic North America.
A strategic marketing professional with more than 25 years of
CPG marketing and sales experience, Haveron has worked with Fortune
500 clients across a variety of industries and channels. His past
clients include Mondelez, Kraft-Heinz, Nestle, ConAgra, General
Mills and McCormick. Prior to launching his shopper marketing
career, Bill spent his early years working in retail sales in the
Northeast with Nestle's Frozen division as well as Acosta, Mosaic
North America's parent company.
"I'm thrilled to be joining Lee and the Mosaic Shopper team to
support the great work already coming out of the agency and ensure
that other clients have a chance to work with a multi-talented and
passionate group of people who care as much about growing their
business as they do," says Haveron. "I am also excited to
partner with Acosta, as the industry leader in sales and marketing
with expertise in retail management and intelligence to bring
strategic, shopper-centric solutions to our clients. This role is
an ideal combination of my career experience that started with
Nestle Frozen & Refrigerated, continued with Acosta and has
culminated in my passionate support for the discipline of shopper
marketing over the last 18 years."
Based in Chicago, Bill holds a
Bachelor of Science in Business Management and Food Marketing from
Cornell University, and has led and
contributed to numerous award-winning shopper campaigns throughout
his career.
About Mosaic North America
Mosaic is an integrated
marketing agency that builds brands in dimension to make the world
a better experience. Mosaic creates, designs and executes
strategically-led experiences that make brands more visible and
more valuable in culture, in-store and online. For more
information, visit www.mosaic.com.
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SOURCE Mosaic North America