JCPenney Decks the Aisles with Top 20 Toys for 2019 Holiday Season
October 23 2019 - 11:00AM
JCPenney is welcoming the holiday spirit with its 2019
Top
20 Toys list, inviting shoppers to make the season playful
and bright. The retailer’s Disney and toy shops are decking the
aisles with the coolest items sure to make millions of wish lists
this year with collectibles, licensed characters, interactive
products and more from top brands such as Disney, Fisher-Price®,
Hasbro®, LEGO®, Mattel® and Melissa & Doug®. Just in time for
the late November release of the highly anticipated sequel,
JCPenney has a wide array of Disney Frozen 2 toys and dolls for
fans of the enchanting kingdom of Arendelle.
“The holidays gift us with the time to
prioritize family fun and make memories with each other. At
JCPenney, we aspire to make the season extra special for our
youngest customers and have ensured our Disney and toy shops are a
wonderland filled with the best toys at a value everyone will
love,” said Jeff Useforge, JCPenney senior vice president for men’s
and children’s. “To add inspiration around holiday shopping, our
team of merchants curated this year’s Top 20 Toys list to
offer something for everyone, especially a magical selection of
Disney Collection Frozen 2 merchandise.”
Pages of delight will reach customer homes when
a dedicated toy mailer, highlighting the Top 20 Toys (and
many others), is delivered to mailboxes in early November. The book
will include a sticker sheet, encouraging kids to mark the items
they want from Santa, as well as a letter for kids to address jolly
ol’ St. Nick directly, with plenty of space to remind him of how
good they were this year.
JCPenney wants to make it as easy as possible to
find the perfect toys for tots this season. Toy shops inside every
store are packed wall-to-wall with fun that inspire limitless
imagination and amusement. The Top 20 Toys will be displayed
in stores and are highlighted below:
Favorite characters come to life
- Disney Collection Buzz Lightyear Talking Action Figure
- Disney Collection Frozen 2 Anna & Elsa two-pack dolls
- Imaginext® playset featuring Disney Pixar Toy Story™ Buzz
Lightyear™ Robot
- PJ Masks® PJ Seeker
- PAW Patrol™ Super PAWs 2-in-1 Transforming Jet Command Center
with Lights & Sound
- Imaginext® DC Super Friends Transforming Batmobile™ R/C
- Disney Collection Frozen 2 Arendelle Castle
- Furreal® Mighty Roar Simba
More bang for your buck
- Baby Alive® Snackin’ Shapes Baby Doll (*JCPenney
exclusive)
- Fisher-Price Laugh & Learn™ Pull & Play Learning
Wagon
- Little Tikes® 3-in-1 Sports Zone
Technological innovations
- Blume® Dolls
- Fisher-Price Linkimals™ Smooth Moves Sloth™
- Star Wars™ Scream Saber
- Hot Wheels® Track Builder Vertical Launch Kit
Cool collaborations
- Monopoly Game: L.O.L Surprise! Edition Board Game
- NERF® Fortnite™ AR-L Elite Dart Blaster
Inspiring imaginations
- Melissa & Doug Let’s Play House! Dust, Sweep & Mop
- Barbie® Hugs ‘N’ Horses Playset
- LEGO City Space Deep Space Rocket and Launch Control
Kids Zone events
On the second Saturday of each month, JCPenney
hosts free activities for its youngest shoppers next to the toy
shops. Kids and parents are invited to a festive, interactive Kids
Zone workshop in all JCPenney stores from 11 a.m. to 12 p.m.
Upcoming events include an exciting Disney Frozen event on Nov. 9
and making a festive Levi’s® holiday t-shirt on Dec. 14. Kids
receive a collectible pin for every project they finish, and adults
receive a special 10 percent off coupon to use in-store on the day
of the event. This coupon can be used in addition to current
marketing promotions for maximum savings.
Visit www.jcpnewsroom.com to download
this release and high-res images.
JCPenney Corporate Communications &
Public Relations:(972) 431-3400 or jcpnews@jcp.comFollow
@jcpnews on Twitter for the latest announcements and Company
information.
About JCPenney:J. C. Penney Company, Inc.
(NYSE: JCP), one of the nation’s largest apparel and home
retailers, combines an expansive footprint of approximately 850
stores across the United States and Puerto Rico with a powerful
e-commerce site, jcp.com, to deliver style and value for all
hard-working American families. At every touchpoint, customers will
discover stylish merchandise at incredible value from an extensive
portfolio of private, exclusive and national brands. Reinforcing
this shopping experience is the customer service and warrior spirit
of approximately 95,000 associates across the globe, all driving
toward the Company's mission to help customers find what they love
for less time, money and effort. For additional information, please
visit jcp.com.
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