RISK FACTORS
Our business is subject to uncertainties and risks. You should carefully consider the risks described below and all of the information
included and incorporated by reference into this prospectus supplement and the accompanying prospectus. It is possible that our business, financial condition, liquidity or results of operations could be materially adversely affected by any of these
risks.
Risks Related to Our Business
Our
results have been in the past, and could be in the future, adversely affected by economic uncertainty or deteriorations in economic conditions.
We derive revenues from the sale of advertising. Expenditures by advertisers tend to be cyclical, reflecting economic conditions and budgeting
and buying patterns. Periods of a slowing economy or recession, or periods of economic uncertainty, may be accompanied by a decrease in advertising. For example, the global economic downturn that began in 2008 resulted in a decline in advertising
and marketing by our customers, which resulted in a decline in advertising revenues across our businesses. This reduction in advertising revenues had an adverse effect on our revenue, profit margins, cash flow and liquidity. Global economic
conditions remain uncertain. For example, while the economy in China has grown significantly over the past decades, growth has been uneven, both geographically and among various sectors of the economy, and the rate of growth has been slowing.
Moreover, there is considerable uncertainty in Chinas economic condition as a result of, among other things, the political climate and trade policy of the United States. Any prolonged slowdown in the Chinese economy may adversely affect the
results of our Chinese subsidiary, which could materially and adversely affect our business, financial condition and results of operations. If economic conditions do not continue to improve, economic uncertainty increases or economic conditions
deteriorate again, global economic conditions may once again adversely impact our revenue, profit margins, cash flow and liquidity. Furthermore, because a significant portion of our revenue is derived from local advertisers, our ability to generate
revenues in specific markets is directly affected by local and regional conditions, and unfavorable local and regional economic conditions also may adversely impact our results. In addition, even in the absence of a downturn in general economic
conditions, an individual business sector or market may experience a downturn, causing it to reduce its advertising expenditures, which also may adversely impact our results.
To service our debt obligations and to fund our operations and our capital expenditures, we require a significant amount of cash to meet our needs,
which depends on many factors beyond our control.
Our ability to service our debt obligations and to fund our operations and our
capital expenditures for display construction, renovation or maintenance requires a significant amount of cash. Our primary sources of liquidity are currently cash on hand, cash flow from operations, our $125.0 million receivables-based credit
facility (of which $80.7 million had been utilized for letters of credit as of June 30, 2019) and our $200.0 million line of credit with iHeartCommunications (the iHeart Line of Credit). As of the date of this prospectus
supplement, there are no borrowings outstanding under the iHeart Line of Credit. Under the terms of the iHeart Line of Credit, we are not permitted to use the proceeds of this offering to repay indebtedness, and accordingly, we intend to voluntarily
terminate the iHeart Line of Credit prior to the completion of this offering.
Our primary uses of liquidity are for our working capital,
capital expenditure, debt service and other funding requirements. A substantial amount of our cash requirements are for debt service obligations. During 2018, we spent $375.5 million of cash on interest on our debt. As of June 30,
2019, prior to giving effect to this offering and the use of proceeds therefrom, we anticipated having approximately $322.2 million of cash interest payment obligations in 2019. Our significant interest payment obligations reduce our
financial flexibility, make us more vulnerable to changes in operating performance and economic downturns generally, reduce our liquidity over time and could negatively affect our ability to obtain additional financing in the future.
Our ability to fund our working capital, capital expenditures, debt service and other obligations depends on our future operating performance
and cash from operations and our ability to manage our liquidity following the Separation, which are in turn subject to prevailing economic conditions and other factors, many of which are beyond our control. In addition, the purchase price of
possible acquisitions, capital expenditures for deployment of digital billboards and/or other strategic initiatives could require additional indebtedness or equity financing.
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