EL SEGUNDO, Calif.,
May 1, 2019 /PRNewswire/ -- Mattel,
Inc. (NASDAQ: MAT) today announced the expansion of its global
licensing agreement with Disney to span new titles and to design
and develop toys inspired by characters from all Pixar Animation
Studios' film properties. Included in the new agreement are
upcoming 2020 movie releases, including "Onward," as well as
beloved titles, many of which are Academy Award® winners or
nominees, "Coco," "Finding Nemo," "Monsters, Inc.," and "The
Incredibles," among others. Mattel's licensing rights in
North America, Europe, Latin
America, Australia, and
New Zealand include a wide variety
of products, such as action figures, miniature and novelty figures,
plush and playsets available beginning in May 2020.
This agreement builds on Mattel's strong relationship with
Disney and Pixar, which includes the success of "Toy Story 3" and
the "Cars" franchise, ahead of the highly-anticipated "Toy Story
4," opening June 21, 2019.
"Pixar is a legendary animation studio renowned for creating
some of the most iconic and diverse sets of characters," said
Janet Hsu, Chief Franchise
Management Officer of Mattel. "We look forward to bringing these
characters to children of all ages so they can create their own
adventures and stories through play. This relationship is the
latest example of Mattel's commitment to collaborate with
globally-recognized franchises as part of our transformation into
an IP-driven, high-performing toy company."
"Whether under the sea, in the clouds, on the racetrack or in
deep space, we're thrilled to bring Pixar's innovative creativity
to life through new interactive play experiences with Mattel," said
Josh Silverman, EVP Global Product
Commercialization, Disney Parks, Experiences and Products. "These
new lines of toys and products will celebrate Mattel's commitment
to imagination and extend Pixar's iconic characters and stories in
unique ways."
About Mattel
Mattel is a leading global children's
entertainment company that specializes in design and production of
quality toys and consumer products. We create innovative products
and experiences that inspire, entertain and develop children
through play. We engage consumers through our portfolio of iconic
franchises, including Barbie®, Hot Wheels®, American Girl®,
Fisher-Price®, Thomas & Friends® and MEGA®, as well as other
popular brands that we own or license in partnership with global
entertainment companies. Our offerings include film and television
content, gaming, music and live events. We operate in 40 locations
and sell products in more than 150 countries in collaboration with
the world's leading retail and technology companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
exploring the wonder of childhood and empowering kids to reach
their full potential. Visit us online at www.mattel.com.
About Pixar Animation Studios
Pixar Animation Studios,
a wholly owned subsidiary of The Walt Disney Company, is an Academy
Award®-winning film studio with world-renowned technical, creative
and production capabilities in the art of computer animation.
The Northern California studio has
created some of the most successful and beloved animated films of
all time, including "Toy Story," "Monsters, Inc.," "Cars," "The
Incredibles," "Ratatouille," "WALL•E," "Up," "Toy Story 3,"
"Brave," "Inside Out," and "Coco." Its movies have won 36 Academy
Awards® and have grossed more than $14
billion at the worldwide box office to date. "Toy Story 4,"
Pixar's 21st feature, opens in theaters on June 21, 2019.
Contacts:
News Media
Dena Cook
Dena.Cook@Mattel.com
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SOURCE Mattel, Inc.