NEW YORK, April 29, 2019 /PRNewswire/ -- Twitter
returned to the Digital Content NewFronts with an expanded lineup
of new live and on demand premium video programming, offering
advertisers new opportunities to connect with influential and
receptive audiences throughout the world's most seminal cultural
moments. New collaborations and renewals were announced across
news, sports, gaming and entertainment, reflecting the
conversations and interests people are passionate about on
Twitter.
"When you collaborate with the top publishers in the world, you
can develop incredibly innovative ways to elevate premium content
and bring new dimensions to the conversations that are already
happening on Twitter," said Twitter Global VP and Head of Content
Partnerships Kay Madati. "Together with our partners, we developed
this new slate of programming specifically for our audiences, and
designed the content to fuel even more robust conversation on
Twitter."
Madati and Sarah Personette, Vice
President of Twitter Global Client Solutions, were joined on stage
by Twitter's Global Head of Revenue and Operations Matthew Derella, along with Univision News
anchor and host Jorge Ramos, New
York Giants wide receiver Golden
Tate, NFL Network insider Ian
Rapoport, Wall Street Journal Editor-in-Chief Matt Murray, Wall Street Journal CMO Suzi
Watford, singer/songwriter Madison Beer, and MTV's Sway
Calloway.
"Aligning with premium video content on Twitter is the way for
brands to move at the speed of culture and connect to the most
valuable audiences when they are most receptive," said Sarah Personette, Vice President of Twitter
Global Client Solutions. "Cultural resonance is not only critical,
but it delivers results for marketers who want to launch something
new and connect with what's happening."
Video programming announced on stage include the following:
- Univision: This year, Univision and Twitter are
launching a content partnership for Spanish-language audiences in
the U.S. to better serve the Hispanic community, which will span
Twitter's most dynamic sports, news and entertainment audiences.
Univision's content includes 2020 Election analysis and reporting
with VISION 2020, select highlights from two of the world's top
soccer properties Liga MX and UEFA Champions League, Latin music
award show coverage of Premios Juventud and Premio Lo Nuestro and
must-see reality moments with Reina de La Canción and Mira Quién
Baila.
Sports and Gaming
- NFL: As part of a multiyear partnership extension with
Twitter, the NFL will continue to program a full slate of video
highlights, breaking news and analysis, and will also include new
live shows anchored around NFL tentpole events. Beginning with
Kickoff and running through the NFL Draft, these live shows will be
produced specifically for a Twitter audience, providing fans with
unique access to some of the biggest events in sports.
Additionally, the NFL will deliver more weekly content with new
video clip series and content formats such as Q&As, fan polls
and Twitter moments to ensure users never miss a minute of the
action.
- The Players' Tribune: The Players' Tribune and Twitter
partner to bring you the next generation of the talk show called
"Don't @ Me". It is an interactive live broadcast featuring two
athletes battling out every "Greatest of All Time" topic under the
sun, with the Twitter community jumping in. Twitter will help
decide the debated topics, which are based around key sports beats,
major cultural moments and other trending topics. Throughout the
entire show, fans will have the opportunity to engage with the
athletes and the host by commenting on athlete debates. Notable
comments will be featured between each segment, and fan voting will
play a role in determining the athlete winner.
- MLS: MLS announced a multi-year extension of their
content agreement with Twitter that provides fans highlights,
engagement opportunities and a comprehensive slate of live matches
in English via @UnivisionSports and @MLS. In addition to partnering
with Univision on live matches, MLS will post every goal on Twitter
and will continue to collaborate on pioneering initiatives
throughout the agreement that connect the league's millennial and
multicultural fan base with new ways to engage with high-quality
MLS content.
- ESPN: "ESPN Onsite" will be the brand extension of ESPN
live shows from location, which offers fans more of what they
expect from ESPN on Twitter: Access. Over the next year, "Onsite"
will include the existing ESPN franchises on Twitter like The
College Football Show, Hoop Streams, Ariel
Helwani's MMA Show, and MLS Countdown Live. Beyond those
programs, ESPN will add Onsite branding on Twitter around other
tentpole events when they are on location. In addition to live
video, these programs also feature a mix of clips and fan
engagement opportunities such as polls and Twitter moments
available for sponsorship.
- Bleacher Report: Bleacher Report is bringing House of
Highlights back to Twitter after a wildly successful first season
that welcomed guests such as Lonzo
Ball, Dennis Smith Jr.,
Nick Young and Hasan Minhaj. In season 2, The House of
Highlights Show will feature athletes and celebrities joining
Omar Raja, House of Highlights
founder, for an all-access journey into what it takes to break the
Internet. Fueled by Twitter conversation, the show will be
elevating engagement to a whole new level and include live
on-location episodes at tentpole events. Expect even more
unbelievable highlight moments and new sponsorship opportunities
for brands looking to engage with the next generation of sports
fans.
- Blizzard Entertainment: Blizzard Entertainment hosts
tens of thousands of gamers from around the world and millions more
online each year at its popular gaming convention, BlizzCon. For
BlizzCon 2019 (November 1–2), Blizzard will be delivering a
selection of exciting content from the show to Twitter for the
first time. Viewers worldwide will be able to enjoy the entirety of
the BlizzCon opening ceremony, exclusive behind-the-scenes
interviews and live broadcasts, clips and highlights of
game-developer panels, esports tournaments, and more.
News
- The Wall Street Journal: The Wall Street Journal is
launching WSJ What's Now, a new franchise that will bring
enterprise reporting, business analysis and markets insights to
Twitter in an original video format. From sunrise to primetime,
this new franchise will reach an influential audience throughout
the day, sharing exclusive stories and expert-level context at the
speed of Twitter. As part of WSJ What's Now, The Wall Street
Journal will live stream its premium conferences and events -
including the Future of Everything and WSJ Tech D.Live - on
Twitter, giving people an unprecedented opportunity to watch news
unfold through panels and interviews with industry titans,
innovative founders, investors and ambitious minds.
- Bloomberg: In less than two years, TicToc by Bloomberg
has established itself as a leading global news network for the
next generation. This year, as part of its unique partnership with
Twitter, TicToc is expanding its in-depth, real-time coverage of
the most important global events sparking conversation worldwide:
G20 Summit, United Nations General Assembly (UNGA) and World
Economic Forum.
- CNET: CNET will showcase its signature, expert video
content in a new partnership with Twitter. For the first time,
sponsorship opportunities will be available on Twitter for CNET's
coverage of major industry events such as CES, Mobile World
Conference, buying guides for today's hottest and most relevant
products and the latest technology news.
- TIME: Each year, the TIME Person of the Year and the
TIME 100 are two of the most anticipated and discussed global
events. Now, for the first time, TIME will develop content
exclusive to Twitter to bring exclusive insight into the discussion
around Person of the Year and TIME 100, including live streams,
Moments and more. TIME will also use the latest video and Moments
formats to bring its cutting edge reporting on Health and Wellness
to Twitter's global audience.
Entertainment:
- Live Nation: This fall, Live Nation is launching a new
concert and festival series exclusively on Twitter. The series will
feature 10 concerts, in 10 weeks, with 10 world class artists,
bringing the power of live to millions of music fans. Live Nation
will also capture must-see moments from iconic festivals including
Governors Ball, Lollapalooza, Bonnaroo Arts & Music Festival,
and Electric Daisy Carnival, among others, and share recaps from
festival Twitter handles for fans to relive the magic long after
the experience ends. These live events and related content give
brands the opportunity to meaningfully engage with fans when
they're truly listening.
- Viacom: For the first time ever, the MTV VMA Stan Cam
gives fans the power to create their livestream, their way, all on
Twitter. Using a series of short-form livestreams on Twitter, MTV
will ask fans to decide which audience member they'd like to watch
on a live reaction cam or follow backstage and behind-the-scenes
during the show's biggest moments. MTV will also ask Twitter fans
to send questions to talent for real-time feedback in-show. Viacom
will also be bringing back red carpet coverage of BET, CMT and
MTV's biggest tentpole events.
These new offerings for advertisers add to Twitter's robust
slate of video content partnerships already announced this year,
including collaborations with the NBA, MLB, PGA TOUR, BuzzFeed
News, FOX Sports The Ringer, CNN, Marvel and the Drone Racing
League.
About Twitter, Inc.
Twitter, Inc. (NYSE: TWTR) is
what's happening in the world and what people are talking about
right now. On Twitter, live comes to life as conversations unfold,
showing you all sides of the story. From breaking news and
entertainment to sports, politics and everyday interests, when
things happen in the world, they happen first on Twitter. Twitter
is available in more than 40 languages around the world. The
service can be accessed at twitter.com, on a variety of mobile
devices and via SMS. For more information,
visit about.twitter.com or follow @twitter. For information on
how to download the Twitter and Periscope apps,
visit twitter.com/download and periscope.tv.
About the Digital Content NewFronts
The Digital
Content NewFronts is an annual series of events founded by Digitas,
Google/YouTube, Hulu, Microsoft, and Verizon Media (formerly known
as AOL and Yahoo), in 2012. It is committed to the creation of
valuable partnerships between brands and native digital content.
Our mission is to shape the NewFronts into a new and practical
marketplace for connecting the wealth of digital content and
content creators to brands and their media and marketing
agencies.
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SOURCE Twitter, Inc.