IZEA Announces Twitch Connections and IZEA Gigs
April 23 2019 - 1:44PM
IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®,
the premier online marketplace connecting brands and publishers
with influential content creators, has announced the addition of
Twitch connections to IZEAx 3.0. Influencers can now add their
Twitch handles to IZEAx. Passionate gamers of all types are
encouraged to join the IZEA network and add their Twitch connection
to the platform today at http://www.izea.com.
The announcement was made today during the IZEA
“Better Together” streaming event. A video archive of the event can
be found at izea.com/unity after 5pm Est. on April
23rd.
“We are proud to work with some of the biggest
brands in gaming,” said Ted Murphy, Founder and CEO of IZEA. “These
brands have been bringing gamers into our network and activating
sponsorships with them. While many gamers publish on YouTube,
hardcore gamers make their home on Twitch. Brands want to start
activating sponsorships on Twitch, and this new connection type
will help make that possible.”
In 2018, 66% of the U.S. population over age 12
were gamers, according to Nielsen. A recent study conducted by IZEA
revealed that 19.6% of U.S. millennials who are active in social
media indicated that they made a game, movie or entertainment
purchase after seeing a product promoted by an online
influencer.
In addition to Twitch connections, IZEA announced
the intention to launch IZEA Gigs later this year. Gigs will
provide an online marketplace that will allow creators of all types
to package and sell an array of creative services to agencies and
brands through the IZEAx platform.
“IZEA Gigs will flip our transaction model to
provide an additional way for marketers and creators to connect and
transact in IZEAx,” said Ted Murphy, Founder and CEO of IZEA. “In
our current marketplace it is the marketer that initiates
opportunities and invites our creators to participate. With IZEA
Gigs it will be the creator who packages up specific creative
services and offers those to marketers at a fixed price with
specific deliverables. Gigs will allow creators to offer all types
of services to agencies and brands through a simple, streamlined
e-commerce storefront.”
According to 2017 Freelancing in America Survey,
50.9% of the U.S. Population will be freelancing by the year 2027.
IZEA Gigs aims to provide additional monetization opportunities to
freelance creators while lowering the costs of creatives services
for marketers. IZEA intends to launch IZEA Gigs later this
year.
About IZEA Worldwide, Inc.IZEA Worldwide,
Inc. (“IZEA”) operates IZEAx,the premier online marketplace
that connects marketers with content creators. IZEAxautomates
influencer marketing and custom content development, allowing
brands and agencies to scale their marketing programs. IZEA
creators include celebrities and accredited journalists. Creators
are compensated for producing unique content such as long and short
form text, videos, photos, status updates, and illustrations for
marketers or distributing such content on behalf of marketers
through their personal websites, blogs, and social media channels.
Marketers receive influential content and engaging, shareable
stories that drive awareness. For more information about IZEA,
visit https://izea.com/.
Safe Harbor StatementAll statements in this
release that are not based on historical fact are “forward-looking
statements” within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. For IZEA’s full safe harbor statement please
visit https://izea.com/safe-harbor-statement/.
- IZEAx Adds Twitch Connections
- IZEA Announces Twitch Connections
Press Contact
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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