CARLE PLACE, NY., April 17, 2019 /PRNewswire/ -- Today,
1-800-Flowers.com introduced its 2019 Local Artisan
Collection, featuring an exclusive assortment of arrangements
designed and inspired by talented local florists throughout
the U.S. The collection, which includes 16 truly original bouquets,
arrives just in time for Mother's Day gift-giving.
Each year, 1-800-Flowers.com hosts a number of Local Artisan
Design Workshops, bringing together select groups of florists from
across the country to discuss trends, share ideas and collaborate
with its product development and merchandising teams. As part of
these workshops, florists use their creativity and design expertise
to develop unique product concepts for seasonal and everyday
occasions. Exceptional designs are selected to become part of the
1-800-Flowers.com Local Artisan Collection, and the arrangements
become available for sale nationwide.
"The Local Artisan Design Workshop is one of our signature
programs for bringing constant innovation to our product
assortment," said Valerie Ghitelman,
Vice President, Product Development and Design, 1-800-Flowers.com.
"Each arrangement featured in the Local Artisan Collection is a
reflection of the design expertise, imagination and local flair
that are hallmarks of the thousands of talented florists we work
with in communities across the country. We are so proud to offer
this exclusive collection, just as our customers get ready to
celebrate mom on her special day."
Arrangements in this year's collection range from $39.99 - $124.99
and are available now at 1-800-Flowers.com.
The 11 florists whose designs are showcased in the 2019 Local
Artisan Collection are:
- Breanna Cartwright: Fresh
Ideas Flower Company, Modesto,
CA
Breanna's love affair with flowers began when she
took a floriculture class in high school. Now, as an accomplished
floral designer for more than 16 years, she has created four
arrangements for the 2019 Local Artisan Collection: Spring Surprise
Bouquet™, Always On My Mind™ Flower Bouquet, Vibrant
Floral Medley™ and Enchanting Unicorn™.
- Develyn Reed:
1-800-Flowers.com | Achara Florist, Stafford, VA
Develyn's hidden talent as a floral designer was discovered when
she was working as a part-time sales associate in a local shop.
Now, as head designer and store manager of the shop, her amazing
creations are well-known throughout the local area. Develyn's
featured arrangements are Mother's Embrace™ and Sensational
Spring Beauty™.
- Tricia Smith:
1-800-Flowers.com | Twinbrook Floral Design, Fairfax, VA
When she was about 12
years old, Tricia would help her mom as she created wedding flowers
from their home. This experience helped her land her first job at a
florist when she was 15, and her career blossomed from there.
Today, Tricia owns her own floral shop together with her husband –
in fact, he proposed to her there. Tricia designed the Floral
Treasures Bouquet™.
- Ann Marie
Pierce: 1-800-Flowers.com | Imperial Florist,
Baldwin, NY
A veteran of the floral industry, Ann
Marie has owned and operated her current shop for nearly 30
years. She has a thriving wedding flower business, the result of
her many enthusiastic referrals. Her designs are Splendid &
Sweet™ and Sunburst Bouquet™.
- Ashlee
Roberson: Simply Roses, Ormond Beach, FL
Ashlee's parents
opened their shop almost 30 years ago, when she was
six. Today, she is the owner and head designer of the
family-owned shop, where she enjoys working alongside her mother
and sister. Ashlee's featured design is the Vibrant Gem
Bouquet™.
- Jackie
Lacey: Floriology® Institute, Jacksonville, FL
A highly-accredited and award-winning floral designer, Jackie's
industry experience spans 32 years. A former retail florist, today
Jackie serves as Director of Education and Industry Relations for
the Floriology Institute, where he shares his passion for floral
design with florists across the country. His creation is the Modern
Rose & Gerbera Daisy Bouquet.
- Margaret Fleegal:
1-800-Flowers.com | Twinbrook Floral Design, Fairfax, VA
Margaret began her floral
career in the mass market industry, where she discovered a desire
to create her own designs. She began to learn everything she could
about the business and worked to develop her own unique style,
eventually opening her own shop nearly 25 years ago. Margaret's
design is Sunset Passion™.
- Matthew
Wohlfahrt: Floral Concepts, Houston, TX
Matt's love of flowers was instilled in him by his maternal
grandmother, a certified green thumb. After graduating from
North Texas University, Matt joined the
family business. Today, the Wohlfahrt family owns and operates five
flower shops throughout the Houston Metro area. Matt's inspiration
behind his design, Radiant Gem™ Bouquet, is his wife's
favorite jewelry.
- Vivian Chang:
1-800-Flowers.com | Conroy's in Los
Angeles, CA
With a love of both flowers and being
creative, Vivian started designing arrangements as a part-time job
when she was in college. As soon as she finished school, she opened
her own floral shop. A florist now for 35 years, Vivian happily
enlists her husband and sons as holiday help. Vivian's design is By
the Seashore™.
- Wendell Cook: 1-800-Flowers.com | Nancy's Floral,
Gresham, OR
Wendell's degree in horticulture has served him well during his
nearly 60 years as a floral designer. His career in the floral
industry began when he worked in greenhouses after college. He then
went into business for himself, taking his family along for the
ride. Wendell's creation is Bountiful Basket™.
- Yunus Daginawala: 1-800-Flowers.com
| Conroy's in Encino, CA
An award-winning floral designer for eight years and counting,
Yunus loves flowers, but his passion for pizza is a close second.
Yunus was introduced to the floral business by his uncle who also
owns a flower shop in the area. Hawaiian Hugs &
Kisses™ was designed by Yunus.
Customers can learn more about these talented florists and stay
up-to-date on all the differentiated product offerings at
1-800-Flowers.com via Facebook, Twitter, Instagram and the
Petal Talk blog.
About 1-800-Flowers.com®
For more than 40 years, 1-800-Flowers.com has offered
truly original floral arrangements, plants and unique gifts to
celebrate birthdays, anniversaries, everyday occasions and deliver
comfort during times of grief. Backed by a caring team
obsessed with service, 1-800-Flowers.com provides customers
thoughtful ways to express themselves and connect with the most
important people in their lives. 1-800-Flowers.com is
part of the 1-800-FLOWERS.COM, Inc. family of
brands. Shares in 1-800-FLOWERS.COM, Inc. are traded on the
NASDAQ Global Select Market, ticker symbol: FLWS.
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