LOS ANGELES, Jan. 18, 2019 /PRNewswire/ -- The Cats on Glass
Gallery, presented by Fresh Step® Clean
PawsTM, is an interactive pop-up with a purpose that
gives cat lovers a one-of-a-kind experience in an effort to help
more shelter cats find forever homes. The Gallery opened its doors
last night to a waiting crowd for a limited time in downtown
Los Angeles (1147 South Hope
Street) and will remain open for the next ten days. LA feline fans
will now have their chance to celebrate cat love while supporting a
great cause.
Fresh Step's mission is to help every shelter cat find - and
stay in - a forever home. Each interactive exhibit within the Cats
on Glass Gallery features adoptable cats and an element of glass to
give cat lovers a chance to literally picture themselves with, and
even adopt a cat. Fresh Step will be covering the fee
typically associated with adoptions throughout the duration of the
exhibit to help alleviate barriers to bringing a cat home.
"I'm thrilled to be partnering with Fresh Step again at their
second Cats on Glass Gallery where we will continue to spark
interest and encourage more shelter cat adoptions," said Fresh Step
spokesperson Hannah Shaw, known in
the cat community simply as 'Kitten Lady'. "It has been remarkable
to see the fan reaction and I can't wait for LA to experience this
cat lovers' dream."
Curated by Fresh Step® Clean PawsTM to
dramatize the benefits of the low-tracking litter, the exhibit will
feature the same larger than life cat display, pom-pom room, me-owm
meditation center, adoption lounge and feature exhibit: live Cats
on Glass Playhouse that attracted waiting crowds in New York with a few Hollywood additions, including adoptable cats
from spcaLA and a cat-lebrity Walk of Fame.
"We are so thrilled to partner with Fresh Step for Cats on Glass
Los Angeles," said spcaLA President Madeline Bernstein. "spcaLA is always ready to
find unique and innovative opportunities to showcase the
wonderfulness of our feline friends."
Guests are encouraged to come, snap and share their cat love
throughout the gallery, where an Instagram post will trigger a
litter donation to shelter cats at spcaLA. Participants will
receive an exclusive cat-themed gift in return. More details will
be available inside the #CatsOnGlass Gallery at the InstaShop.
"There are pop-ups focused on candy, makeup and wine, so we
thought 'Why not cats?'," said Lauren
May, brand manager, Clorox Pet Products. "With nearly 300
million cat-related posts on Instagram, we know that people are
posting about their feline friends and we wanted to tap into that
conversation in a relevant way while bringing awareness to the many
cats that don't yet have forever homes. Hopefully people will find
their feline match at the Cats on Glass Gallery."
Last night's grand opening featured Hannah Shaw and LA
native cat-lebrity, Nala Cat, among VIP media and influencer
guests. The Cats on Glass Gallery will be open January 18 - January 27, 2019 from 12 p.m. – 8 p.m.
and is located at 1147 Hope Street (near 12th Street) in downtown
Los Angeles. The Cats on Glass
Gallery is a free event, however please consider a suggested
$10 donation to our partner, spcaLA.
For more information, video footage, and to RSVP and donate, visit
www.CatsOnGlassGallery.com.
For those not local or stuck in LA traffic, you can still take
an inside look at the new Cats on Glass Gallery through
our special Facebook Live interactive video tour with Fresh
Step and surprise guests - famous felines and cat-loving
influencers - at Facebook.com/freshstep. You can also follow along
on Instagram by following #CatsOnGlass @FreshStep.
Litter box rejection, mess and smell are pain points of cat
owners, and may contribute to fewer successful cat adoptions. Based
on the insight that one in three (34 percent) of consumers prefer
litter with no scent, Fresh Step® Clean
PawsTM litter will be available in Unscented starting in
February 2019. Fresh Step®
Clean PawsTM low tracking litter, 2018's top innovation
in the litter category, can be found at grocery, pet specialty,
mass merchandise and drug stores nationwide. To learn more about
Fresh Step® Clean PawsTM low tracking litter,
visit FreshStep.com.
The Clorox Company
The Clorox Company (NYSE: CLX) is a leading
multinational manufacturer and marketer of consumer and
professional products with approximately 8,700 employees worldwide
and fiscal year 2018 sales of $6.1 billion. Clorox markets
some of the most trusted and recognized consumer brand names,
including its namesake bleach and cleaning products; Liquid
Plumr® clog removers; Poett® home
care products; Fresh Step® cat litter;
Glad® bags, wraps and containers;
Kingsford® charcoal; Hidden
Valley® dressings and sauces;
Brita® water-filtration products; Burt's
Bees® natural personal care products;
RenewLife® digestive health products; and Rainbow
Light®, Natural Vitality® and
Neocell® dietary supplements. The company also markets
brands for its industry-leading healthcare and commercial cleaning
products under the CloroxPro® name. More than 80 percent
of the company's sales are generated from brands that hold
the No. 1 or No. 2 market share positions in their
categories.
Clorox is a signatory of the United Nations Global Compact, a
community of global leaders committed to sustainability. The
company has been broadly recognized for its corporate
responsibility efforts, included on CR Magazine's 2018 100
Best Corporate Citizens list, Barron's 2018 100 Most Sustainable
Companies, the Human Rights Campaign's 2018 Corporate Equality
Index and the first sector-neutral Bloomberg Gender Equality Index
in 2018, among others. In support of its communities, The Clorox
Company and its foundations contributed
about $20 million in combined cash grants,
product donations and cause marketing in fiscal
year 2018. For more information, visit TheCloroxCompany.com,
including the Good Growth blog, and follow the company on
Twitter at @CloroxCo.
CLX-B
spcaLA
spcaLA is an independent, nonprofit animal welfare organization
serving Southern California since
1877. There is no national SPCA, parent organization, or
umbrella group that provides financial support to spcaLA.
Donations run programs and services including Cruelty
Investigation, Disaster Animal Response Team, Humane Education, and
a variety of shelter services.
Media Contacts: Katie Young, PDC
PR
401.529.3955
katie@pdcpr.net
Anne Marie Ghigo, Fresh Step, The
Clorox Company
510.271.4710
Anne.Marie.Ghigo@clorox.com
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SOURCE Fresh Step