Seven characters set to be featured in
unique colorways on the next generation Skechers D’Lites
3.0
After landing as one of the hottest footwear collaborations of
2018, the Straw Hat Pirates are back for a second limited edition
series in the acclaimed Skechers D’Lites X One Piece collection.
This ongoing collaboration unites returning and new characters from
Toei Animation’s anime series with the next generation Skechers
D’Lites 3.0—an evolution of the footwear company’s iconic chunky
sneaker.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190116005626/en/
Skechers launches a new collaboration
with the best-selling manga series on a fresh update of its
original chunky sneaker style. The limited edition Skechers D'Lites
3.0 X One Piece collection drops now in Asia and is set to roll out
to the US in March and Europe in May. (Photo: Business Wire)
The new Skechers D’Lites 3.0 X One Piece collection spans seven
colorful styles for women, and six for men. Returning from the
first series are new designs featuring Monkey D. Luffy and
Trafalgar Law. Rounding out the range, there are five new
characters making their Skechers debut: Jimbei, Whitebeard,
Blackbeard, Marco, and Boa Hancock. The new designs will be seen on
the Skechers D’Lites 3.0, now with an even chunkier outsole that
modernizes the classic retro sneaker profile without losing that
old school aesthetic.
“Uniting our heritage Skechers D’Lites collection with One Piece
far exceeded our expectations. Given the success, our design team
created a second limited edition series to feed the appetite for
this fun collaboration,” began Michael Greenberg, president of
Skechers. “With the amazing press, influencer response, and
consumer reaction around the globe, it’s befitting that series two
of our One Piece collaboration will be on the highly sought after
Skechers D’Lites 3.0.”
“We knew One Piece was cool but Skechers elevated our brand
perception with the collaboration on one of the hottest trends of
2018—chunky sneakers,” said Masayuki Endo, president of Toei
Animation, Inc. “We think this trend is still in high demand and
this partnership with Skechers will again be a win for our
best-selling anime in 2019.”
Following the global rollout of the first series, the new
Skechers D’Lites 3.0 X One Piece limited edition collection
launches across Asia in January, arrives in the United States early
March 2019, and reaches Europe in May 2019. The footwear will be
available at Skechers retail stores, www.skechers.com, and select
specialty stores.
Eiichiro Oda’s One Piece is the best-selling manga in history
with more than 430 million copies worldwide. In 1997, it spawned an
acclaimed anime series that has produced 890+ episodes. Following
the adventures of Monkey D. Luffy and his fearless Straw Hat
Pirates, fans are taken on a fantastical journey across a world
teeming with wonders and imagination. A multi-generational
property, it continues to captivate viewers both young and old. The
story and its characters have also expanded across other media into
film, television, and video/mobile games, as well as a theme park
in Japan.
The original Skechers D’Lites X One Piece collection launched in
January 2018 with awareness driven by media coverage on fashion
site Highsnobiety. Popular trend-focused outlets Hypebeast and
Hypebae also helped spread the word on the first series and will
continue their media partnership by generating global excitement
for series two.
Skechers pioneered the chunky sneaker look two decades ago with
the Skechers Energy for men and women as well as the Skechers
Stamina for men. The style evolved and the Company introduced
Skechers D’Lites—a lighter version of its original style—in 2007.
Though the collection has always had a dedicated consumer base,
sales accelerated across Asia over the last two years after
regional marketing included K-Pop groups. In 2017, the Company
relaunched an even lighter update of Skechers D’Lites in
celebration of its ten-year anniversary. Skechers will be
celebrating the 20th anniversary of the Skechers Energy with a
revival of the original style in 2019.
About SKECHERS USA, Inc.
Skechers U.S.A., Inc. (NYSE:SKX), based in Manhattan Beach,
California, designs, develops, and markets a diverse range of
lifestyle footwear for men, women, and children, as well as
performance footwear for men and women. Skechers footwear is
available in the United States and over 170 countries and
territories worldwide via department and specialty stores, 2,802
Skechers Company-owned and third-party-owned retail stores, and the
Company’s e-commerce websites. The Company manages its
international business through a network of global distributors,
joint venture partners in Asia and the Middle East, and
wholly-owned subsidiaries in Canada, Japan, throughout Europe, and
Latin America. For more information, please visit
about.skechers.com and follow us on Facebook, Instagram, and
Twitter.
About Toei Animation, Inc.
Based in Los Angeles, Toei Animation Inc. manages the film
distribution of Toei’s top properties, including Dragon Ball all
series, Sailor Moon, One Piece, Digimon series, Saint Seiya, and
many others to North America, Latin America, South Africa,
Australia, and New Zealand. Toei Animation’s Los Angeles office
further handles all categories of consumer product licensing based
on its film and television brands within these territories.
For more information, please visit
http://www.toei-animation-usa.com/.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, Skechers’ future domestic
and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include international economic, political and
market conditions including the challenging consumer retail markets
in the United States; sustaining, managing and forecasting costs
and proper inventory levels; losing any significant customers;
decreased demand by industry retailers and cancellation of order
commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in
the highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in the Skechers annual report on Form
10-K for the year ended December 31, 2017, and its quarterly report
on Form 10-Q for the three months ended September 30, 2018. The
risks included here are not exhaustive. Skechers operates in a very
competitive and rapidly changing environment. New risks emerge from
time to time and the companies cannot predict all such risk
factors, nor can the companies assess the impact of all such risk
factors on their respective businesses or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190116005626/en/
Media Contact:Jennifer ClaySKECHERS USA,
Inc.jennc@skechers.com
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