MTV’s Ratings Growth Continues With “Lindsay Lohan’s Beach Club”
January 09 2019 - 6:03PM
Business Wire
Top 5 New Cable Series Premiere Delivers
Triple Digit Time Period Gains With Key Demos
On the heels of MTV’s sixth consecutive quarter of prime growth
– its best streak in 19 years – last night’s premiere of “Lindsay
Lohan’s Beach Club” debuted as a top five new cable series in bcast
’19 to-date (P18-34). The launch delivered triple digit growth
across MTV’s key demos.
Key demo stats
- W35-49 (0.59 +269%)
- W18-24 (0.52 +148%)
- W25-34 (0.61 +49%)
In “Lindsay Lohan’s Beach Club,” Lohan returns to the spotlight
as a powerhouse entrepreneur with the launch of her new club in
Mykonos, Greece. “Lindsay Lohan’s Beach Club” features Lohan’s
creative partner and trusted right-hand
man, Panos Spentzos, who helps lead
her handpicked team of nightlife industry
professionals. This elite group of VIP bottle servers, hosts
and bartenders come from the hottest clubs around the U.S. and
tasked with taking Lohan’s empire to the next level.
The much buzzed about series airs Tuesdays at 8PM ET/PT on MTV.
Sneak peek to next week’s episode here.
About MTV
MTV is the leading global youth media brand in 180 countries,
reaching 450 million households in nearly 30 different languages
across every platform. A unit of Viacom Inc. (NASDAQ: VIAB, VIA),
MTV operations span cable and mobile networks, live events,
theatrical films and MTV Studios, a unit that produces new and
reimagined content for SVOD and linear platforms based on MTV’s
library of over 200+ youth titles and franchises.
Source: Nielsen fast nationals; P18-49, LSD cvg rtgs unless
otherwise noted; P4W time period, Tues 8p-9p (12/10/18-1/6/19).
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version on businesswire.com: https://www.businesswire.com/news/home/20190109005894/en/
Charli Woodcharli.wood@viacom.com
Michael Fabianimichael.fabiani@viacom.com
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