NEW YORK, Dec. 10, 2018 /PRNewswire/ -- McCann Worldgroup
announced today that Kate MacNevin
has been promoted to Global Chief Executive Officer, MRM//McCann, a
leading global customer relationship agency.
MacNevin, most recently Global President and Chief Operating
Officer, brings a long track record of proven success at
MRM//McCann, as well as more than 25 years of marketing
communications experience, to her new position. Over the past year
as Global President, she has led MRM//McCann through a period of
explosive expansion from the business, reputation and creative
perspectives, driving business results for clients including
General Motors, GSK, United States Postal Service and
Cisco.
"Kate has two things in equal measure that set her apart: An
insatiable desire to learn and curiosity that challenges the norm.
She inspires everyone in her orbit, and the results of that
inspiration are clear in MRM//McCann's ongoing success," said
Bill Kolb, Global President,
Diversified Agencies, McCann Worldgroup. "Kate is a visionary, and
I don't use that word lightly. Under her watch, MRM//McCann has
become an industry leader, and under her continued guidance it will
no doubt continue to thrive."
With MacNevin at the helm, MRM//McCann has added many major new
global clients to its roster including Honeywell, Corning, Subway,
Clarks Shoes, L'Oréal, Crystal Cruises, Hitachi and Party City,
growing the agency overall in 2018 by 15 percent. Her leadership
has resulted in the agency earning multiple award wins at
Cannes, The Webby Awards,
D&AD, Effie Awards and The One Show. Additionally, over the
past two years, MRM//McCann has been recognized with some of the
industry's highest accolades, including being designated two years
in a row (2017 and 2018) as a "Leader" in Gartner Inc.'s Magic
Quadrant for Global Digital Marketing Agencies, as Ad Age's
B-to-B Agency of the Year in 2018, and as the Top Large Agency of
the Year at the Digital Analytics Association's Quanties
Awards.
Harris Diamond, Chairman and CEO
of McCann Worldgroup, said, "Kate and I started closely working
together when she became Executive Director of Global Operations
for Commonwealth//McCann. Throughout her career with us, she became
renowned for her ability to stay focused on driving our client's
growth. At MRM//McCann she has shown how this commitment improves
and expands effectiveness, creativity and innovation in the CRM,
digital and ecommerce platforms."
MacNevin first joined McCann in Toronto in 2006, was named to head the
agency's Canadian General Motors business in 2009, and then moved
to Detroit in 2012, where she
became Executive Director of Global Operations for
Commonwealth//McCann. In 2014, she was promoted to EVP, Executive
Director of Global Operations for Commonwealth//McCann, and in 2016
she transferred to become Global Chief Operating Officer for
MRM//McCann. Kate was promoted to Global President of MRM//McCann
in 2017.
About MRM//McCann
MRM//McCann, named Ad Age's 2018
B-to-B Agency of the Year, is a leading customer
relationship agency that helps brands grow meaningful relationships
with people. The agency leverages the power of creativity, the
beauty of data and the magic of technology to nurture, encourage
and sustain strong relationships between brands and their customers
– in turn, creating meaningful experiences for people, while
driving business results. MRM//McCann is part of the Interpublic
Group (NYSE: IPG) and a lead agency in the McCann Worldgroup
network, with 40-plus offices across North America, Latin
America, Europe, the
Middle East and Asia Pacific. For more information, please
visit www.mrm-mccann.com.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/mrmmccann-promotes-kate-macnevin-to-global-ceo-300762878.html
SOURCE MRM//McCann