BALTIMORE, Dec. 5, 2018 /PRNewswire/ -- Sinclair
Broadcast Group, Inc. (NASDAQ: SBGI) announced today the addition
of three key members to STIRR's management team, including
Adam Ware as General Manager,
Stacie Anthony as Editor in Chief
and Ben Lister as Director of
Content Acquisitions and Business Development. Based in
Santa Monica, California, Ware,
Anthony, Lister and their respective teams are finalizing plans for
the new OTT streaming service to launch in early 2019.
"We are confident that under the leadership of Adam, Stacie and
Ben, we will be able to propel STIRR forward and solidify it as an
industry-leading streaming service upon launch," said Christopher Ripley, Sinclair's President and
CEO. "The broadcast industry is rapidly changing, and with their
collective expertise, we will be able to stay at the forefront of
the latest technologies and services."
Ware, who will serve as STIRR's General Manager, brings 30 years
of experience in launching and building new media businesses.
Ware's career has included leadership roles at Paramount
Television, Interactive Corp and FOX Broadcasting Company.
Currently, Ware also serves as head of Digital Media and Business
Development for Tennis Channel, where he launched Tennis Channel
Plus, making it the first television network in the US to offer a
direct-to-consumer OTT service.
"In joining the STIRR team, Stacie, Ben, and I have a remarkable
opportunity to launch and build a truly unique industry-leading OTT
service by leveraging the vast local and national programming,
marketing, sales and technical resources of Sinclair Broadcast
Group," said Ware.
Serving as STIRR's Editor in Chief, Anthony will be responsible
for developing and executing STIRR's editorial, programming and
content strategy. Prior to joining STIRR, Anthony worked as the
Executive Editor at Comcast for Watchable, a streaming video
network. At Comcast, Anthony worked closely with the Xfinity Video
Entertainment Services group to grow their digital offering and
linear strategy. Prior to Comcast, Anthony served as Senior Editor
for Whalerock Industries' premier celebrity online news
destination, Wonderwall.
With more than 20 years of experience in the evolution and
development of digital media businesses, Lister will lead STIRR's
Business Development and Content Acquisitions, while also working
to acquire content across various broadcast networks within
Sinclair's portfolio. Previously, Lister worked with digital video
start-ups for more than a decade, holding leadership roles at
companies including Brave Bison (formerly Rightster), Base79, and
HAAWK, where he collaborated with top video platforms including
YouTube and Facebook.
About Sinclair Broadcast Group, Inc.
Sinclair is one of the largest and most diversified television
broadcasting companies in the country. The Company owns, operates
and/or provides services to 191 television stations in 89 markets.
Sinclair is a leading local news provider in the country and
operates the greatest number of award-winning news rooms in the
industry and is dedicated to impactful journalism with a local
focus. The Company has multiple national networks, live local
sports production, as well as stations affiliated with all the
major networks. Sinclair's content is delivered via
multiple-platforms, including over-the-air, multi-channel video
program distributors, and digital platforms. The Company regularly
uses its website as a key source of Company information which can
be accessed at www.sbgi.net
About STIRR
STIRR is a new national OTT streaming service set to launch in
early 2019. Featuring a curated mix of local and national content,
the service will be offered as a free, ad supported App and
website.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/sinclair-broadcast-group-announces-management-team-at-new-streaming-service-stirr-300760817.html
SOURCE Sinclair Broadcast Group, Inc.