A two-day celebration of artists and makers breathing new
life into old styles, crafts and traditions.
TORONTO, Dec. 4, 2018
/CNW/ - Lot No.40 Canadian whisky is thrilled to launch The New
Old Fashioned Night Market series, celebrating the re-invention
and discovery of classic artforms by local artists. The project
will feature digital content, highlighting artists who put "new
twists on classics", and is underpinned by a two-night event that
will be held on December
7th and 8th at Longboat Hall in
Toronto.
The night market event will debut four new Lot No. 40 Old
Fashioned cocktail recipes inspired by the feature artists' work
and interests. The evening will also include one-of-a-kind
installations by Hatecopy and Castor Design, a curated selection of
local vendors, visuals by Laura-Lynn
Petrick, and live entertainment by emerging musical artists,
including Dwayne Gretzky.
Lot No. 40, a 100% Canadian rye expertly distilled and crafted
from the same practices many generations ago, takes pride in
celebrating traditions while bringing them into present day. In
collaboration with the creative team at Young Offenders, Lot No. 40
is proud to offer an immersive experience of local artists that
show the same spirit of revitalizing old styles, crafts and
traditions.
"Lot No. 40 has grown from a family recipe to the whisky we know
and love today. As a brand that has re-invented itself overtime, we
feel that this platform is a great showcase for our appreciation of
artists that are also continuously refining their art, while
breathing new life into old forms." says Chris Bhowmik, Brand Director Canadian Whisky
& Gin, Corby Spirit and Wine.
"It's a true a pleasure collaborating with Lot 40 and inspiring
to work with their artists," says Laura-Lynn Petrick, director, photographer and
videographer. "Lot 40 whisky is timeless yet innovative, qualities
I appreciate, in life and in art. They're bringing exciting new
elements to whisky while respecting its traditions."
The two-day Toronto event will
be the first of The Old Fashioned Night Market series before
heading into other Canadian cities. Lot No. 40 is currently looking
to partner with local vendors and artists across the country.
The New Old Fashioned Night Market
When: December 7 & 8, 2018 at
7:00 PM – 12:00 AM
Where: Longboat Hall at The Great Hall
RSVP at www.universe.com/thenewoldfashioned.
Admission is free. Must be legal drinking age to attend.
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and
distributor of spirits and imported wines. Corby's portfolio of
owned-brands includes some of the most renowned brands
in Canada, including J.P. Wiser's®, Lot No. 40®, Pike Creek®,
and Gooderham & Worts® Canadian whiskies as well as Lamb's®
rum, Polar Ice® vodka, McGuinness® liqueurs, and Ungava® gin.
Through its affiliation with Pernod Ricard S.A., a global leader in
the spirits and wine industry, Corby also represents leading
international brands such as ABSOLUT® vodka, Chivas Regal®,
Aberlour® and The Glenlivet® Scotch whiskies, Jameson® Irish
whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm®
champagne, and Jacob's Creek®, Stoneleigh®, Campo Viejo®, and
Kenwood® wines. In 2018, Corby was named one of the 50 Best
Workplaces in Canada by The Great Place to Work®
Institute Canada for the seventh consecutive year. Corby is a
publicly traded company based in Toronto, Ontario, and
listed on the Toronto Stock Exchange under the trading symbols
CSW.A and CSW.B. For further information, please visit
our website or follow us
on LinkedIn, Twitter
(@CorbySW) and Instagram (@CorbySW).
SOURCE Corby Spirit and Wine Communications