El Pollo Loco Announces the Grand Opening of New Restaurant in Grand Prairie, TX
November 19 2018 - 11:40AM
El Pollo Loco, Inc. (“El Pollo Loco” or “Company”) (Nasdaq:LOCO),
the nation's leading fire-grilled chicken chain, opened its newest
restaurant in Grand Prairie, TX today. The new restaurant located
at 2660 Highway 161 marks the Company’s second location in Grand
Prairie, and the sixth operated by franchise partner, Chicken Time
Holdings.
“We are thrilled to open the newest El Pollo Loco restaurant in
this amazing area of Grand Prairie and expand the brand in
Dallas-Fort Worth,” said David Henry, CEO of Chicken Time Holdings.
“Given the success from our first Grand Prairie location and an
influx of growing opportunities in the area, we are proud to
continue serving the city, while providing another family-friendly
place for customers to enjoy El Pollo Loco’s delicious, signature
citrus-marinated, fire-grilled chicken and authentic
Mexican-inspired offerings.”
To celebrate the new restaurant, El Pollo Loco will host a
special grand opening event for all community members on Tuesday,
November 27. Doors open to the public at 11 a.m. and the event’s
festivities will include a live radio broadcast by 98.7 KLUV,
ribbon cutting with Grand Prairie’s Chamber of Commerce, free food
samples, a mariachi band and more.
“It’s exciting to continue developing our presence in the great
state of Texas, especially alongside the hard-working Chicken Time
Holdings team,” said Brian Carmichall, Vice President of
Development and Franchise. “We have worked with David and the team
for over three years, and they never cease to show their commitment
and dedication throughout every part of the process. We’re happy to
celebrate the opening of their sixth El Pollo Loco and congratulate
them on this special achievement.”
The 2,995 square foot freestanding restaurant has seating for 66
customers, will employ approximately 50 team members, and features
the Company’s new ‘Vision Design,’ with an authentic,
Mexican-inspired atmosphere that reflects El Pollo Loco’s menu and
brand identity. The updated design has warm textures, rustic
elements and highlights El Pollo Loco’s open kitchen that allows
customers to view El Pollo Loco’s signature chicken as it is
fire-grilled. The restaurant is open seven days a week from 10:30
a.m. to 10 p.m.
For promotions and news on the new Grand Prairie location, fans
can follow the restaurant’s local Facebook page. El Pollo Loco fans
are encouraged to join Loco Rewards and will receive a free
original Pollo Bowl® after their first regularly priced food or
beverage purchase on the mobile app. Loco Rewards members can earn
points, redeem rewards and manage offers directly from the mobile
app, which is available for download in both the Apple App Store
and Google Play Store.
About El Pollo Loco El Pollo Loco (Nasdaq:LOCO)
is the nation's leading fire-grilled chicken restaurant chain
renowned for its masterfully citrus-marinated, fire-grilled chicken
and handcrafted entrees using fresh ingredients inspired by Mexican
recipes. With more than 480 company-owned and franchised
restaurants in Arizona, California, Nevada, Texas, Utah, and
Louisiana, El Pollo Loco is expanding its presence in key markets
through a combination of company and existing and new franchisee
development. Visit us on our website at www.elpolloloco.com.
Like: www.facebook.com/ElPolloLoco
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MEDIA CONTACT:
Mitch Polikoff/Quinn KelseyICR646-677-1805LOCO@icrinc.com
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