InnerWorkings Secures Landmark Software Contract
November 15 2018 - 4:10PM
Business Wire
InnerWorkings, Inc. (NASDAQ: INWK), the leading global marketing
execution firm, today announced that it has signed a multi-year
technology contract with one of the world’s largest adult beverage
companies to become its software provider for the ordering,
tracking, and data warehousing of point-of-sale materials and
branded merchandise throughout the United States.
The award, secured after a competitive process and robust
diligence period, is unique for InnerWorkings in that the scope is
exclusively related to its proprietary technology, which will
replace multiple existing systems currently being used by the
client, while offering significantly more functionality. The
technology InnerWorkings will deploy allows for project management
of brand programs and an aggregation tool for ordering marketing
materials across the client’s sales team and hundreds of
distributor partners. The system will enhance creativity through
collaboration, drive down purchasing costs, improve brand
consistency, and provide transparency into ordering behaviors and
inventory levels by market while automating the processing of co-op
investments.
“InnerWorkings has made a substantial investment in VALO® over
the years, and we are known in our market today as much for our
software as we are for our procurement capabilities. We are proud
of its functionality and its ability to remodel our clients’
processes”, said Rich Stoddart, InnerWorkings’ Chief Executive
Officer. “Our technology platform has been developed through years
of close collaboration with marketing and brand professionals from
multiple verticals with the goal of solving their pain points.
There is no better indication that we’ve built a system that
transforms legacy purchasing processes than this new contract.”
The software to be deployed for this client is a new expansion
of VALO® with a focus on best in class UI and UX upgrades to
provide a B2C experience in a B2B environment, including full
client branding, color palette, and fully customized order flow.
The launch is scheduled for January 2019.
VALO® was developed inhouse over several years by more than 100
talented, full-time technology employees at InnerWorkings committed
to delivering leading global marketing execution software. To date,
VALO® has been deployed in 38 countries, supports 13 languages, and
transacts in 28 currencies. VALO® has multiple patents and a patent
pending for aggregated ordering. VALO® can also plug in to
client systems like SAP Ariba and Coupa, determined by customer
workflow and as part of the InnerWorkings’ solution design
process.
For more information about InnerWorkings, please visit
www.inwk.com.
About InnerWorkings
InnerWorkings, Inc. (NASDAQ: INWK) is the leading global
marketing execution firm serving Fortune 1000 brands across a wide
range of industries. As a comprehensive outsourced enterprise
solution, the Company leverages proprietary technology, an
extensive supplier network and deep domain expertise to streamline
the production of branded materials and retail experiences across
geographies and formats. InnerWorkings is headquartered in Chicago,
IL and employs approximately 2,100 individuals to support global
clients in the execution of multi-faceted brand campaigns in every
major market around the world. InnerWorkings serves many
industries, including: retail, financial services, hospitality,
consumer packaged goods, nonprofit, healthcare, food &
beverage, broadcasting & cable, automotive, and
transportation.
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InnerWorkings, Inc.Bridget Freas312-589-5613bfreas@inwk.com
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