Charles & Colvard Joins Google Shopping Actions Program
November 14 2018 - 9:15AM
Moissanite Bridal, Fine and Fashion Jewelry
Now Available to Mobile and Desktop Consumers on Search,
Google Assistant and Google Express
Charles & Colvard, Ltd. (Nasdaq: CTHR), the original and
leading worldwide source of created moissanite, today announced the
availability of Charles & Colvard moissanite jewelry through
Google Shopping Actions, including Google Search, Google Assistant
and Google Express.
Shopping Actions allows consumers to seamlessly search and
purchase products across multiple devices with a universal cart
that integrates Search, Google Assistant and Google Express. An
on-demand, online and mobile app-based home delivery service,
Google Express offers a centralized online and mobile shopping
experience for consumers featuring over 500 retailers, including
Nike, Sephora and Best Buy.
“Our customers want to shop on their own devices, on their own
time and in their preferred channel, and we’re launching Charles
& Colvard moissanite jewelry on Google Express to help them do
just that,” said Charles & Colvard President and CEO, Suzanne
Miglucci. “With mobile transactions now accounting for over 50
percent of online transactions in many countries, we’re ecstatic to
meet these customers where they are already shopping, with a
centralized checkout and user experience.”
Since expanding in 2016, Google Express services roughly
90% of U.S. shoppers through its desktop website and mobile app
available on Google Play and iTunes. Shopping Actions also
integrates with Google Assistant, allowing users to access products
through voice search on any device with the Assistant, including
Google Home. Customers can seamlessly search and switch between
shopping experiences while enjoying one central location to
purchase.
This strengthens Charles & Colvard’s growth strategy to
access key online marketplaces globally. Charles & Colvard
recently announced the availability of products on Amazon
marketplaces in Europe, including
Spain, Italy, France and Germany, as well as in
Australia through eBay, Amazon and Catch.
About Charles & Colvard, Ltd.Charles &
Colvard (Nasdaq: CTHR) believes luxury can be beautiful and
conscientious. As an e-commerce-driven business, the Company uses
innovative technology and sustainable practices to lead a
revolution in the jewelry industry. As the original pioneer of
lab-created moissanite, a rare gemstone formed from silicon
carbide, Charles & Colvard delivers a brilliant product at a
revolutionary value that meets the needs of today’s discerning
customer. Jewelry consumers seek Charles & Colvard products
because of their exceptional quality as well as their environmental
and social responsibility. Charles & Colvard was founded in
1995 and is based in the Research Triangle Park, North Carolina.
For more information, please
visit www.charlesandcolvard.com.
Media Contact:Brittany KotaryCharles &
Colvard919-468-0399
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