CARLE PLACE, N.Y., Oct. 11, 2018 /PRNewswire/ -- Today,
1-800-Flowers.com introduced Wild Beauty, a new and exclusive
collection of farm fresh bouquets featuring seasonal stems in a mix
of textures and rich, vibrant colors. Designed for customers who
appreciate a fresh, natural and youthful aesthetic, the collection
is launching with eleven free-spirited designs perfect for
gift-giving or entertaining.
These bouquets include freshly-cut flowers grown with love
at select eco-friendly, sustainable farms and arrive
loosely-wrapped with kraft paper inside a signature gift box.
Customers can also opt to order a galvanized flower pail to
complete the look.
"In creating these beautifully deconstructed bouquets, our
talented design team drew inspiration from just gathered flowers
and bohemian influences to deliver a fresh point of view we believe
shoppers will love," said Alfred Palomares, Vice President,
Merchandising, 1-800-Flowers.com. "We're excited to introduce Wild
Beauty, showcasing our ongoing commitment to product innovation and
providing differentiated offerings to help our customers express,
connect and celebrate."
The Wild Beauty collection will feature new bouquet
introductions seasonally, all with unique personalities. At launch,
the collection includes:
Everyday Seasonal Bouquets
Each arrangement
features a mix of textures, with florals and colors unique to the
season. Based on availability, bouquets may include a gathering of
roses, sunflowers, thistle, gerbera daisies, mini calla lilies and
silver dollar eucalyptus, among others.
- Charlotte
- Chloe
- Gabriella
- Olivia
- Sabrina
- Siena
Fall Season Bouquets
Reflecting the colors of fall
harvest, these arrangements feature striking sunflowers, spider
mums and roses in burnt orange, tawny and various golden
hues.
Holiday Season Bouquets
Just in time for the
holiday season ahead, these festive arrangements feature white,
red, violet and mauve florals, mixed with jolly greens and
winter-rustic accents.
In addition to traditional digital channels, on-the-go customers
can conveniently shop the Wild Beauty collection on the brand's
conversational platforms for delivery nationwide as follows:
- Customers can instantly chat with a gift concierge on Apple
Business Chat with their iOS devices and request the Wild
Beauty collection. Plus, with Apple Pay it's easier than
ever for shoppers to make a purchase with a couple of taps using
Messages.
- Gift-givers can easily browse the collection and transact with
the 1-800-Flowers.com Assistant chatbot on Facebook
Messenger.
- Shoppers can use Google Assistant-enabled mobile devices
("Hey Google, talk to 1-800-Flowers").
Customers are also encouraged to connect with the brand on
Facebook, Twitter and Instagram, and join the conversation using
#WildBeauty.
Shoppers can save on their gifting needs by becoming a member of
the Celebrations Passport® loyalty program, which offers
free standard shipping and no service charge for one full year on
purchases made across the 1-800-FLOWERS.COM, Inc. family of
brands.
About 1-800-Flowers.com®
For more than 40 years, 1-800-Flowers.com has offered truly
original floral arrangements, plants and unique gifts to celebrate
birthdays, anniversaries, everyday occasions and deliver comfort
during times of grief. Backed by a caring team obsessed with
service, 1-800-Flowers.com provides customers thoughtful ways to
express themselves and connect with the most important people in
their lives. 1-800-Flowers.com is part of
the 1-800-FLOWERS.COM, Inc. family of brands. Shares in
1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select
Market, ticker symbol: FLWS.
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SOURCE 1-800-Flowers.com