IRVINE, Calif., Sept. 20, 2018 /PRNewswire/ -- 'Tis the
season to Taco. Today kicks off National Taco Day celebrations for
Taco Bell, as the brand builds on beloved traditions from years
past and creates a few new ones globally. Not only is the
$5 National Taco Day Gift Set back in
U.S. restaurants nationwide on October
4th, this year Taco Bell is giving fans around
the world reason to celebrate the most delicious season of the
year.
"Holidays certainly differ across the globe, but we know that a
celebration of taco love is nearly universal," said Marisa Thalberg, Global Chief Brand Officer at Taco Bell Corp. "National Taco
Day has become a beloved tradition in the
United States, and it is our honor to help translate that
tradition to our friends around the world."
The brand is wishing fans across the world "seasoned beefings"
beginning today, with a handful of holiday celebrations to enjoy
during National Taco Day season. On October
4th, U.S. fans can look forward to the return of
the $5 National Taco Day Gift Set,
with festivities to follow internationally in more than 20
countries, with revelry ranging from free exclusive merchandise
with any taco purchase in Australia to free tacos with any order in
Sri Lanka.
Since 2017, Taco Bell has entered into new markets such as
Australia, China, the
Netherlands, Finland,
Peru, Romania and Sri
Lanka, all of which have fans who have shown unwavering
support for the brand and the craveable tacos it serves
worldwide.
"If our rapid expansion into nearly 30 countries is any
indication, our fans' unwavering excitement for tacos is
limitless," said Liz Williams,
President, Taco Bell International. "It only makes sense for us to
celebrate with them as we kick off the National Taco Day
season."
Traditions in the U.S. will expand with celebrations centered
around not only food but also holiday stories like "Glen and the
Magic Taco", which tells the tale of National Taco Day's origin
according to Taco Bell. The beloved holiday special, inspired by
Taco Bell's founder Glen Bell and
starring "El Cruncho", will air leading up to October 4th to get fans excited for
the big day, just like the classic holiday animated specials that
define holiday tradition.
Nothing says National Taco Day more than, you guessed it,
festive attire to wish your loved ones "seasoned beefings," so for
the perfect gift, snag an exclusive National Taco Day t-shirt on
The Taco Bell Taco Shop on October
4.
Follow #NationalTacoDay for upcoming festivities happening
across the globe and tips for how to celebrate leading up to the
big day.
About Taco Bell Corp.
For information about Taco Bell,
visit www.TacoBell.com/News or find us on social media. Like:
Facebook.com/tacobell -- Follow: @TacoBell and @TacoBellNews
(Twitter), tacobell (Instagram) and tacobell (Snapchat) --
Subscribe: YouTube.com/tacobell – Explore: ta.co
About Taco Bell International - Taco Bell Corp., a
subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the world's leading
Mexican-inspired quick service restaurant (QSR) brand. Taco Bell
serves made-to-order and customizable tacos and burritos and other
specialties with bold flavours, quality ingredients, breakthrough
value, and best-in-class customer service to over 40 million
customers weekly across the globe. There are currently more than
400 Taco Bell restaurants across 27 countries outside of
the United States, with the goal
of expanding the brand's international presence to 1,000
restaurants by 2022. The Company and its franchisees operate more
than 7,000 restaurants, generating more than $9B in sales. By 2022, the brand plans to become
a $15B company in global system sales
with 9,000 restaurants globally.
Richa Anand – Taco Bell
Corp.
Richa.Anand@yum.com
949-863-4002
Emily Erskine – Edelman
Emily.Erskine@edelman.com
323-202-1021
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SOURCE Taco Bell Corp.