LOS ANGELES, Aug. 15, 2018 /PRNewswire/ -- SRAX (NASDAQ:
SRAX) today announced shopper marketing industry veteran
George Stella, has joined the
company to drive its consumer packages goods (CPG) vertical,
SRAXshopper.
"George brings 20 years of digital media experience with the
better part of the last decade focused specifically on digital
shopper strategies," said Christopher
Miglino, CEO and chairman of SRAX. "The ability to attract
such a talent is exciting and speaks to how our proven technology
creates opportunity for marketers to move the needle on in-store
sales with their digital dollars."
"The growth potential in digital shopper marketing as we
incorporate data and media transparency involving our blockchain
identification graph, BIG Platform, is a giant step forward for the
industry," said Stella. "This tremendous differentiator and our
proven stack of CPG tools, including our recently launched video ad
unit, positions SRAXshopper at the top of shopper marketers' list
of tools for reaching verified shoppers in unique and innovative
ways."
George Stella, Vice President
of SRAXshopper
Most recently at Yieldbot, Stella's experience includes driving
digital shopper strategies and leveraging real-time consumer intent
data. In addition, his shopper marketing experience over the past
seven-years includes sales and media positions at OwnerIQ and
HookLogic. Stella began his digital media career at 24/7 Real
Media, where he spent more than 11 years as a sales director.
Stella's advertising career began at Comedy Central.
SRAXshopper
SRAXshopper targets shoppers visiting advertisers' key retailers
by layering social and shopping data with media buying to enable
marketers to message a single, verified shopper across multiple
devices and inventory sources. SRAX's shopper marketing technology
automates the discovery of shoppers and their characteristics,
amplifying and targeting shoppers to drive sales lift – all while
tracking online to offline attribution.
To learn more about SRAXshopper, visit:
https://srax.com/products/#sx_shopper_anchor.
About SRAX
SRAX (NADAQ: SRAX) is a digital marketing and consumer data
management and distribution technology platform company. SRAX's
technology delivers the tools to unlock data to reveal brands and
content owners' core consumers and their characteristics across
marketing channels. Through its blockchain identification graph
technology platform, BIG, SRAX is also developing a
consumer-powered data marketplace where people will own and sell
access to their data thereby providing everyone in the Internet
ecosystem transparency, choice and compensation. SRAX's technology
and tools deliver a digital competitive advantage for brands in the
CPG, automotive, sports and lifestyle verticals by integrating all
aspects of the advertising experience, including verified consumer
participation, into one platform. For more information on SRAX,
visit www.srax.com.
Safe Harbor Statement
This press release contains certain forward-looking statements
that are based upon current expectations and involve certain risks
and uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Words or expressions such as
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to risks, uncertainties, and other factors, some of which are
beyond our control and difficult to predict and could cause actual
results to differ materially from those expressed or forecasted in
the forward-looking statements, including, without limitation,
statements made with respect to expectations of our ability to
increase our revenues, satisfy our obligations as they become due,
report profitable operations and other risks and uncertainties, all
as set forth in our Annual Report on Form 10-K for the year
ended December 31, 2016, as filed with the Securities and
Exchange Commission. All forward-looking statements involve
significant risks and uncertainties that could cause actual results
to differ materially from those in the forward-looking statements,
many of which are generally outside the control of Social Reality
and are difficult to predict. Social Reality undertakes no
obligation to publicly update any forward-looking statements,
whether as a result of new information, future events or
otherwise.
CONTACTS:
Kirsten
Chapman
LHA Investor Relations
415.433.3777
srax@lhai.com
Steve Stratz
Relevanz Public Relations for SRAX
206.300.9134
steve@relevanzpr.com
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SOURCE SRAX