CALVIN KLEIN WOMEN Marks First Fragrance from Raf
Simons for the Fashion House
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp.
[NYSE:PVH], and Calvin Klein Fragrances, a division of Coty Inc.
[NYSE:COTY], today revealed the worldwide print advertising
campaign for the new fragrance CALVIN KLEIN WOMEN,
the first CALVIN KLEIN fragrance to be developed under the vision
of Chief Creative Officer, Raf Simons.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180716005092/en/
CALVIN KLEIN WOMEN
The campaign features Lupita Nyong'o and
Saoirse Ronan. Award-winning actors and voices of their
generation, both women are universally recognized for their unique
talent, creativity, intelligence and strength of character.
Directed by artist Anne Collier with creative direction
from Lloyd & Co., the campaign champions iconic women and
celebrates heroines of contemporary culture. Lupita and Saoirse are
featured in the print campaign, in a pair of striking and direct
portraits, positioned next to chosen figures from the past who have
inspired them – icons of femininity that have shaped their
identities, as creatives, and as women. Lupita is featured next to
singer and multi-dimensional performer Eartha Kitt and celebrated
American actor Katharine Hepburn, and Saoirse is featured with
award-winning actor Sissy Spacek and award-winning singer and civil
rights activist Nina Simone.
“With this fragrance, we wanted to put the concept of plurality
center stage. The campaign is an exploration of femininity - a
group of women bonded by a common thread; the desire to have the
power to create their own identity, and to support and lead the way
for those that come after them.” said Raf Simons, Chief Creative
Officer, Calvin Klein. “CALVIN KLEIN WOMEN is inspired by the
transmission of strength and inspiration from one woman to the
next; by plurality combined with individuality; freedom of
expression; and the notion that the collective is as vital as the
individual.”
Lupita and Saoirse will also be featured in the CALVIN KLEIN
WOMEN television campaign, directed by Anne Collier in New York
City, and debuting worldwide later this summer.
The CALVIN KLEIN WOMEN fragrance is a play of contrasts, as
infinitely varied as the personas of the women who inspire it. A
woody floral, it fuses strength with fragility, freshness with
sensuality. The light pink-hued fragrance builds around three core
ingredients – fresh eucalyptus acorns, delicate orange flower
petals and rich Alaskan cedarwood. The flacon blurs the boundaries
between art and fashion, fusing quotes from the visual language of
contemporary photography with age-old notions of the feminine. It
is redolent of a timeless femininity, with an ergonomically rounded
shape in weighted glass and silver collar and pump, drawing on
traditional fragrance archetypes. It simultaneously disrupts
aesthetic codes and respects traditions – the graphic, oversized
disc-shaped cap designed in collaboration with Raf Simons, a canvas
for a photographic print by Anne Collier.
Starting today, CALVIN KLEIN WOMEN is asking “Who are your
women?” By using #IAMWOMEN, women around the world can pay homage
to the females in their lives, who helped make them the individuals
they are today by simply sharing a picture of those that inspired
them. Photos can also be shared on calvinklein.com/IAMWOMEN.
CALVIN KLEIN WOMEN is available for sale, starting today, on
calvinklein.com, at CALVIN KLEIN retail locations, Harvey Nichols
London Knightsbridge and on HarveyNichols.com.
About Lupita and
Saoirse:
Lupita Nyong'o made her feature film debut in 12 Years a Slave,
and received the Academy Award® in the category of Best Supporting
Actress as well as multiple accolades including the Screen Actors
Guild Award®, the Critics’ Choice Award®, the Independent Spirit
Award®, NAACP Image Award® and the 2013 Hollywood Film Awards® New
Hollywood Award for her performance. She went on to star in
numerous critically acclaimed films including Star Wars: The Force
Awakens, Queen of Katwe and Black Panther. She has a
number of upcoming projects including Us, The Killer, Born a Crime,
355, The Woman King, and Americanah.
Saoirse Ronan, a Golden Globe® winner and three-time Academy
Award® nominee, broke into Hollywood at the age of thirteen with
her critically acclaimed performance in wartime drama Atonement,
garnering her first Academy Award® nomination. She has since earned
two additional nominations for her memorable performances in
Brooklyn and Lady Bird. This fall, Ronan can be seen playing the
title role in Mary Queen of Scots.
About Anne Collier:
Over the past fifteen years the artist Anne Collier has
developed a highly-focused body of work that considers the formal
intersections and psychological entanglements of photography,
material culture, and the self-help industries. Her work was most
recently the subject of a solo exhibition at Anton Kern Gallery,
New York (2018); and a survey exhibition at FRAC Normandie, Rouen,
France (2018). She was the subject of a major traveling survey
exhibition organized by the Museum of Contemporary Art, Chicago
(2014), and her work will be the subject of a solo exhibition at
the Sprengel Museum, Hanover, in fall 2018, that will travel to the
Fotomuseum Winterthur, Switzerland. Collier’s work is featured in
the permanent collections of the Museum of Modern Art (New York),
the Whitney Museum of American Art (New York), the Solomon R.
Guggenheim Museum (New York), the Museum of Contemporary Art (Los
Angeles), the Centre Georges Pompidou (Paris), and Tate (London),
among others.
About CALVIN KLEIN
WOMEN:
Devised by perfumer Annick Menardo and master perfumer
Honorine Blanc.
Delicate orange flower petals, fresh eucalyptus acorns, and a
rich Alaskan cedarwood are combined with black pepper and lemon
Sfuma, a bouquet of Magnolia Grandiflora and Jasmine Absolute, and
the seductive strength of Olibanum essential oil and Ambrox®
Super.
About Calvin Klein,
Inc.:
CALVIN KLEIN is a global lifestyle brand that exemplifies bold,
progressive ideals and a seductive, and often minimal, aesthetic.
We seek to thrill and inspire our audience while using provocative
imagery and striking designs to ignite the senses.
Founded in 1968 by Calvin Klein and his business partner Barry
Schwartz, we have built our reputation as a leader in American
fashion through our clean aesthetic and innovative designs. Global
retail sales of CALVIN KLEIN brand products exceeded $8 billion in
2017 and were distributed in 110 countries. Calvin Klein employs
over 10,000 associates globally. We were acquired by PVH Corp. in
2003.
About PVH Corp.:
With a history going back over 135 years, PVH has excelled at
growing brands and businesses with rich American heritages,
becoming one of the largest apparel companies in the world. We
have over 36,000 associates operating in over 40 countries and
nearly $9 billion in annual revenues. We own the iconic
CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*,
Warner’s and Olga brands, as well as the digital-centric True &
Co. intimates brand, and market a variety of goods under these and
other nationally and internationally known owned and licensed
brands.
*The Speedo brand is licensed for North
America and the Caribbean in perpetuity
from Speedo International Limited.
About COTY Inc.
Coty is one of the world’s largest beauty companies with
approximately $9 billion in revenue, with a purpose to celebrate
and liberate the diversity of consumers’ beauty. Its strong
entrepreneurial heritage has created an iconic portfolio of leading
beauty brands. Coty is the global leader in fragrance, a strong
number two in professional salon hair color &
styling, and number three in color cosmetics. Coty operates
three divisions – Coty Consumer Beauty, which is focused
on color cosmetics, retail hair coloring and
styling products, body care and mass fragrances sold primarily in
the mass retail channels with brands such as Bourjois, Max Factor,
Rimmel, Wella, Adidas and Guess; Coty Luxury, which is focused
on prestige fragrances and skincare with brands such as Gucci,
Hugo Boss, Calvin Klein, Chloe, Bottega Veneta and Alexander
McQueen; and Coty Professional Beauty, which is focused on
servicing salon owners and professionals in both hair and nail,
with brands such as Wella Professionals, System
Professional, OPI and ghd. Coty has approximately 20,000
colleagues globally and its products are sold in over 130
countries. Coty and its brands are committed to a range of social
causes as well as seeking to minimize its impact on the
environment. For additional information about Coty Inc., please
visit www.coty.com.
EDITORIAL CREDIT: CALVIN KLEIN WOMEN
IMAGE CREDIT: Anne Collier for Calvin Klein, Inc.
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pinterest.com/calvinkleinsnapchat:
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version on businesswire.com: https://www.businesswire.com/news/home/20180716005092/en/
Calvin Klein, Inc.Caroline Curtis, 212.292.9214Vice
President, Corporate Communicationscarolinecurtis@ck.comorCoty,
Inc.Ariel Dunne, 646-484-3653Senior Director, Global Public
Relationsariel_dunne@cotyinc.com
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