This National Mac & Cheese Day, Kraft Mac & Cheese Turns to Fans to Make History
July 11 2018 - 2:24PM
Business Wire
Kraft Mac & Cheese Asks Fans to Choose
Future Utensil Featured on Its Iconic Blue Box
Kraft Mac & Cheese, a staple on American tables for over 80
years, has alternated featuring a spoon and fork on the front of
its iconic “blue box.” But a strong debate has been stirring on the
brand’s Twitter channel, and the brand has asked America to decide
which utensil should have a place on the box in the future.
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Are you #TeamFORK or #TeamSPOON? It’s
time to make Kraft #MacAndCheese history. Vote to change the
utensil on the box. (Photo: Business Wire)
Fans have until the morning of National Mac and Cheese Day on
July 14 to vote if they prefer to eat their Kraft Mac & Cheese
with a spoon or a fork. The utensil that garners the most votes
will take center stage on all of their boxes in 2019. To place your
vote, visit @kraftmacncheese on Twitter.
“For years we’ve seen people discuss their favorite ways to eat
Kraft Mac & Cheese. Given Mac & Cheese is something many
Americans have been eating since childhood, it’s no surprise people
have very strong opinions on how to eat it,” said Jennifer Healy,
Head of Brand Building for Kraft Macaroni & Cheese. “Listening
to our fans discuss the merits of #TeamFORK and #TeamSPOON has been
a lot of fun for us, and we are excited to see where this takes our
box in the future!”
In less than 24 hours since going live, the poll has seen over
50,000 votes. #TeamFORK has had a commanding lead from Day 1, and
it remains to be seen if #TeamSPOON can pull a late comeback and
maintain its spot on the box. Keep checking back on Twitter to see
how it all shakes out!
To learn more about Kraft Mac & Cheese, visit
www.kraftmacandcheese.com or follow the brand on social: Facebook
(kraftmacaroniandcheese) and Instagram (@kraft_macandcheese).
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food
and beverage company in the world. A globally trusted producer of
delicious foods, The Kraft Heinz Company provides high quality,
great taste and nutrition for all eating occasions, whether at
home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid,
Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia,
Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz
Company is dedicated to the sustainable health of our people, our
planet and our Company. For more information, visit
www.kraftheinzcompany.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20180711005767/en/
Lynne GaliaKraft
Heinz847-646-4396Lynne.galia@kraftheinz.comorBritta OlsonOlson
Engage312-577-1764Britta.Olson@olson.com
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