WASHINGTON, July 9, 2018 /PRNewswire/ -- Disney today
announced a new global project giving 21 talented young women from
different corners of the globe the chance to make digital shorts
telling the stories of inspiring female role models. The
#DreamBigPrincess series will be shared across Disney's global
media platforms as part of a campaign to unlock up to a
$1 million donation to Girl Up, an
initiative of the UN Foundation.
Each aspiring filmmaker will be paired with an inspirational
interview subject spanning a diverse range of professions. The
young women will capture the stories of these incredible
individuals, along with their advice for achieving success. Academy
Award® Winner Jennifer Lee is just one of the talented women who
will be featured in the series.
"Using the journeys of characters like Anna, Elsa and Moana to
inspire kids to dream big is at the very heart of what all of us at
Disney do," says Jennifer Lee,
director/writer of "Disney's Frozen" and CCO of Walt Disney
Animation Studios. "The #DreamBigPrincess series is the perfect
extension of that vision, providing a powerful platform for the
next generation of aspiring filmmakers to create content about the
women who have inspired them."
Plans for the series were unveiled at the United Nations
Foundation's Girl Up Leadership Summit in Washington D.C., where the 21 participants
took part in a unique workshop to give them the tools they can use
to make their digital shorts. Each video will be shot on iPhone X
and will be edited using Final Cut Pro X running on MacBook Pro.
The aspiring filmmakers will also participate in a unique workshop
including hands-on training from Apple technical experts, mentoring
sessions with female-led production company Summerjax and creative
inspiration from Disney storytelling veterans.
Following the workshop, the young women will embark on their own
creative journeys back in their home countries with ongoing
mentorship from Disney, Apple and Summerjax, before their videos
debut across certain social media in October, helping drive an up
to $1 million donation from Disney
Worldwide Services to Girl Up.
"Each young #DreamBigPrincess director brings her own unique
perspective and experience but what they all share is a passion for
storytelling and making a difference in the world," says
Zenia Mucha, Senior Executive Vice
President, Communications, The Walt Disney Company, "Our goal is to
offer them the right mix of practical skills and creative
inspiration to bring their vision to life."
In addition to supporting young aspiring filmmakers and sharing
inspiring stories around the world, the #DreamBigPrincess campaign
aims to make a tangible difference for girls who face challenges in
achieving their dreams. Through Disney's collaboration with Girl
Up, for each like or share of a video or photo with
#DreamBigPrincess on Facebook, Instagram or Twitter, Disney
Worldwide Services will donate US $1
to Girl Up, in support of girls' leadership and empowerment
(minimum donation: $500,000/maximum
donation: $1 million). This
charitable activation will kick off on October 10 and run until November 20, 2018. The collaboration exemplifies
Disney's efforts to provide inspiration and opportunity to kids
around the world.
"The resources provided by Disney to empower girls and help them
learn about the importance of storytelling will give them the
confidence they need to achieve their own goals and advocate for
others," comments Girl Up Co- Executive Director, Melissa Kilby. "Last year's donation from Disney
has already allowed us to extend the network of Girl Up Clubs
outside the US by more than 50 percent, representing a huge
opportunity for thousands of girls to gain the leadership skills
that will help achieve future goals."
This year's initiative builds on the success of the
#DreamBigPrincess Global Photography series, which saw 19 female
photographers from 15 countries capture inspiring stories of real
world women and girls to encourage kids to reach for their goals.
The precedent-setting campaign reached millions of families around
the world unlocking a $1 million
donation to Girl Up in less than five days. The images from the
multi-award-winning campaign were also honored with an exhibition
at the United Nations Headquarters in New
York City.
About Disney Parks, Experiences and Consumer
Products
Disney Parks, Experiences and Consumer Products is
the business segment of The Walt Disney Company (NYSE:DIS) that
brings the magic of Disney's stories, characters and franchises
into the daily lives of families and fans around the world to
create memories that last a lifetime. The company's iconic travel
and leisure businesses include six resort destinations in
the United States, Europe, and Asia; a top-rated cruise line; a luxurious
family beach resort in Hawaii; a
popular vacation ownership program; and an award-winning guided
family adventure business. Disney's global consumer products
operations include the world's leading licensing business; the
world's largest children's print publisher; Disney Store locations
around the world; and the shopDisney e-commerce platform. These
experiences are created by Walt Disney Imagineering, the innovative
force responsible for overseeing the segment's world-class products
and experiences -- from immersive lands to interactive toys, and
everything in between.
About Girl Up
Girl Up is a global leadership
development initiative, positioning girls to be leaders in the
movement for gender equality. With resources in five languages and
more than 2,200 Girl Up Clubs in over 100 countries, we've trained
40,000 girls of all backgrounds to create tangible change for girls
everywhere. Girl Up provides leadership training and gives girls
tools to become gender equality advocates and activists. Through
our programs, girls broaden their social impact skill set, receive
a platform to tell their stories, and apply STEM for social good.
Our girl leaders create real policy change at local and national
levels, raise millions of dollars to support United Nations
programs that reach tens of thousands of girls around the world,
and build community-based movements. Girl Up is an initiative of
the UN Foundation, working across a global community of partners to
achieve gender equality worldwide. Learn more at GirlUp.org.
About the United Nations Foundation
The United Nations
Foundation builds public-private partnerships to address the
world's most pressing problems, and broadens support for the United
Nations through advocacy and public outreach. Through innovative
campaigns and initiatives, the Foundation connects people, ideas,
and resources to help the UN solve global problems. The Foundation
was created in 1998 as a U.S. public charity by entrepreneur and
philanthropist Ted Turner and now is
supported by philanthropic, corporate, government, and individual
donors. Learn more at unfoundation.org.
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