NORWALK, Conn., June 20, 2018 /PRNewswire/ -- The Dive Bar
is an American institution: where long-lasting memories are
created, where people-watching is imperative, and where the
greatest stories and a come-as-you-are attitude, live. Seagram's 7
Crown will raise a glass to these historic hidden gems found across
America, marking the first official National Dive Bar Day,
fittingly taking place on July
7th, 2018 – in celebration of the quintessential
Dive Bar drink, the 7&7.
While Dive Bars are the unsung heroes of summer nights, serving
as the home of epic pool tables and classic jukebox songs, they
don't always last forever. To help save Dive Bars everywhere,
Seagram's 7 Crown is proud to support the National Trust for
Historic Preservation, a nonprofit organization that protects
America's historic places, that represents our diverse cultural
experiences. Seagram's 7 Crown will donate $25,000 to the organization to support the
recognition of historic Dive Bars across the U.S.
"Seagram's 7 Crown and Dive Bars share a storied past and both
have been an integral part of American drinking culture," said
Jason Sorley, Brand Director of
Seagram's 7 Crown. "Dive Bars have served our communities
without pretense for decades and they, along with those who work
there, deserve a day of celebration. We're thrilled to support the
National Trust for Historic Preservation to ensure these beloved
places continue to thrive in the towns and cities across the
U.S."
To celebrate dive bars everywhere on National Dive Bar Day,
which is officially recognized by the National Day Calendar,
Seagram's 7 Crown will host a series of seven events in Dive Bars
across America, beginning with a launch event in New York City. These casual get-togethers will
continue on July 7th in
six other markets (Chicago,
Denver, Jacksonville, Little
Rock, Portland and
St. Louis) to ring in the new
holiday in the most diviest way possible.
"It's our great pleasure to join Seagram's in raising a glass to
dive bars," said Jason Clement,
Director of Marketing Campaigns at the National Trust for Historic
Preservation. "Historic bars and watering holes in older
neighborhoods help tell a vital part of America's story. But we
know that the best way to celebrate these bars is to honor their
history while helping to ensure they provide a place for new
memories to be created."
Seagram's 7 Crown is a carefully blended American whiskey aged
in oak with a rich and casual history. To participate, adults 21
and older can follow the #NationalDiveBarDay conversation on social
media and head to their local Dive Bar to responsibly enjoy a
7&7, and ensure our favorite dive bars all live to see another
day.
About Seagram's 7 Crown
Seagram's 7 Crown is an
American icon with a rich heritage dating back to the 1930s. A
blended American whiskey, Seagram's 7 Crown has a legacy of
bringing people together through its easy-to-drink, smooth liquid.
Seagram's 7 Crown is casual, approachable and has a taste profile
that stands the test of time on its own and in its signature drink,
the 7&7. For more information, visit www.seagrams7.com and
follow us on Instagram @seagrams7. Seagram's 7 Crown encourages all
consumers to please enjoy responsibly.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
About National Trust for Historic Preservation
The National Trust for Historic Preservation, a privately-funded
non-profit organization, works to save America's historic places.
Visit www.savingplaces.org for more information.
Media Contacts
Jim Sias
DIAGEO
Jim.Sias@diageo.com
609-658-3982
Caroline Boger
Taylor Strategy
cboger@taylorstrategy.com
704-644-6901
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SOURCE Seagram's 7 Crown