SEATTLE, June 14, 2018 /PRNewswire/ -- Starting today,
Zillow® Group builder customers — customers of the Promoted
Communities and Promoted Homes platforms — can purchase services to
improve their listing content at a discounted or pre-negotiated
rate from Zillow Group Advantage Program vendors.
With 76 percent of new construction buyers using an online
resource in their search, it's more important than ever that
builders' listings — often a brand's first impression on buyers —
make a lasting impact. But it takes time and money to find, vet and
negotiate rates with vendors who can help make new construction
listings stand out from the competition, and attract more home
shoppers. These services include interactive floor and site plans,
apps, 3D renderings, virtual tours, web design, and more.
That's why Zillow developed the Zillow Group Advantage Program.
At launch, our builder customers can work with the following
vendors across content, CRM, reviews and web development categories
at discounted rates: Alpha Vision, Biorev, Chameleon Power,
INseARCH Digital Studio, MediaLab, Rendering House, Renoworks,
Lasso, Avid Ratings, Builder Designs, O'Neil Interactive, and
Rearview Advertising.
"We're continuously looking for ways to bring additional value
to our builder partners," said Lucy
Wohltman, Vice President, Sales-New Construction, Zillow
Group. "With the Zillow Group Advantage Program, we are able to
provide builders access to services that will better their
listings, and ultimately help them standout from their greatest
competition, resale homes."
"At Rendering House we are really excited to be included as a
launch partner for the Zillow Group Advantage Program," said
John Lee, CEO, Rendering House. "By
participating in this program, we are looking forward to connecting
with builders who are working to improve their listings to get the
attention of consumers."
The Zillow Group Advantage Program is exclusive to Zillow Group
builder customers on the Promoted Communities and Promoted Homes
platforms. By using participating vendors, builders will enhance
their content and differentiate their listings from the
competition: resale homes. Builders interested in the program can
visit the New Construction Resource Center to learn more. Vendors
interested in becoming a Zillow Group Advantage Program vendor can
get in touch here.
About Zillow Group
Zillow Group (NASDAQ:Z) (NASDAQ:ZG) houses a portfolio of
the largest real estate and home-related brands on mobile and the
web, which focus on all stages of the home lifecycle: renting,
buying, selling and financing. Zillow Group is committed
to empowering consumers with unparalleled data, inspiration and
knowledge around homes, and connecting them with great real estate
professionals. The Zillow Group portfolio of consumer
brands includes real estate and rental marketplaces Zillow®,
Trulia®, StreetEasy®, HotPads®, Naked
Apartments®, RealEstate.com® and Out East®. In
addition, Zillow Group provides a comprehensive suite of
marketing software and technology solutions to help real estate
professionals maximize business opportunities and connect with
millions of consumers. The Zillow Instant Offers™ marketplace
provides homeowners with the opportunity to receive offers from
buyers, including Zillow in some metropolitan areas. When Zillow
buys a home, it will make necessary updates and list the home for
resale on the open market. The company operates a number of
business brands for real estate, rental and mortgage professionals,
including Mortech®, dotloop®, Bridge Interactive® and New Home
Feed®. The company is headquartered in Seattle.
Zillow, Mortech, Bridge Interactive, StreetEasy, HotPads, Out
East and New Home Feed are registered trademarks of Zillow,
Inc. Zillow Instant Offers is a trademark of Zillow, Inc.
Trulia is a registered trademark of Trulia, LLC. dotloop
is a registered trademark of DotLoop, LLC. Naked
Apartments is a registered trademark of Naked Apartments,
LLC.
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SOURCE Zillow Group