SAN FRANCISCO, June 12, 2018 /PRNewswire/ -- Marin Software, a
leading provider of digital marketing software for
performance-driven advertisers and agencies, today unveiled
MarinOne, the next generation of its cross-channel
advertising platform. MarinOne enables the integrated management of
search and social advertising, delivering significant incremental
performance gains over traditional single-channel management tools.
The MarinOne platform enables marketers to integrate all digital
advertising data into one central platform, align campaigns across
publishers to maximize ROI, and amplify publisher tools to drive
the best possible performance.
Marin Software's State of Digital Advertising Report, a study of
more than 500 senior performance marketers, details a complicated
search and social landscape for marketers in 2018. The study, also
released today, shows that marketers plan to increase their
spending on both search and social channels this year with social
emerging as the most popular advertising channel for the first time
in the history of the study. An earlier study by Marin Software
shows that customers who interact with both search and social
channels are two-times more likely to convert, giving marketers
more reasons to jointly manage these two critical marketing
channels as they seek to maximize the returns from their online
advertising investments.
MarinOne helps advertisers thrive in this new marketing reality
by bridging the gaps between search and social to avoid common
missteps. The platform enables marketers to:
- Integrate: Many marketers are restricted to an
inaccurate, myopic view of performance due to limitations and the
closed nature of publisher tracking solutions, leading to
suboptimal campaign performance. MarinOne makes it easy for
marketers to use a wealth of first-party data to leverage more
cross-channel insights, create and improve bidding rules, and
manage eCommerce and product ads across multiple publishers
effectively.
- Align: Google, Facebook, and Amazon have consolidated
the customer journey, but they compete directly with one another
and lack incentives to make advertising work as effectively as
possible across channels. MarinOne provides an independent view of
how these channels influence one another with the introduction of
TruePath, a proprietary attribution technology that links
device-level impression, click, and conversion data to drive
accurate measurement, prevent conversion duplication, and optimize
budget allocation.
- Amplify: To stand out, marketers need innovation on top
of the tools provided by Google and Facebook. MarinOne allows
marketers to sync campaigns to manage and expand efficiently across
multiple publishers. Search Intent enables advertisers to target
new customers on social using intent signals based on search
queries. Powerful, AI-driven bidding completes the picture,
delivering exceptional campaign performance.
"I like the new look and speed of MarinOne. It's very intuitive
and modern, and we can't wait to use it more," said Ethan Kisan, Digital Marketing Specialist,
Nordstrom Rack.
MarinOne will be offered at a flat platform fee, rather than
using traditional pricing as a percentage of digital ad spend. This
will reduce friction for customers bringing additional channels and
data into the platform, providing marketers a cross-channel view of
their advertising activities and marketing ROI.
"Taking a siloed approach to marketing leaves money on the
table, and relying on publisher tools for attribution and
conversion metrics is like allowing Facebook or Google to grade
their own homework," said Wesley
MacLaggan, SVP of Marketing for Marin Software. "We created
MarinOne to help marketers focus their energy and budget on the
channels that deliver the highest ROI and unlock more value from
those channels by enabling them to work together more effectively.
Our flat platform pricing approach ensures that we're truly aligned
with the advertiser's best interests."
For more information about MarinOne, including features and
pricing, please visit www.marinone.com.
About Marin Software
Marin Software Incorporated's (NYSE: MRIN) mission is to give
advertisers the power to drive higher efficiency and transparency
in their paid marketing programs that run on the world's largest
publishers. Marin Software provides enterprise marketing software
for advertisers and agencies to integrate, align, and amplify their
digital advertising spend across the web and mobile devices. Marin
Software offers a unified SaaS ad management platform for search,
social, and eCommerce advertising. We help digital marketers
convert precise audiences, improve financial performance, and make
better decisions.
Headquartered in San Francisco
with offices worldwide, Marin Software's technology powers
marketing campaigns around the globe. For more information about
Marin Software, please visit: www.marinsoftware.com.
Forward-Looking Statements
This press release contains forward-looking statements that
involve risks and uncertainties, including, among other things,
statements regarding Marin's business and product capabilities.
These forward-looking statements are only predictions and may
differ materially from actual results due to a variety of factors
including, but not limited to, our ability to grow sales and
marketing capabilities, retain and attract personnel, develop and
release new features, increasing competition in our market,
fluctuations in our operating results and inability to forecast
financial metrics, and other general market, political, economic,
and business conditions.
These forward-looking statements are based on current
expectations and are subject to uncertainties and changes in
condition, significance, value, and effect as well as other risks
and uncertainties detailed in documents filed with the Securities
and Exchange Commission, including our most recent report on Form
10-K, recent reports on Form 10-Q, and current reports on Form 8-K
which Marin Software may file from time to time, all of which are
available free of charge at the SEC's website at www.sec.gov. Any
of these risks could cause actual results to differ materially from
expectations set forth in the forward-looking statements. All
forward-looking statements in this press release reflect Marin
Software's expectations as of June 12,
2018. Marin Software assumes no obligation to, and expressly
disclaims any obligation to update, any such forward-looking
statements after the date of this release.
View original content with
multimedia:http://www.prnewswire.com/news-releases/marin-software-unveils-its-next-generation-digital-advertising-platform-marinone-300664601.html
SOURCE Marin Software