Pamela Kaufman Named President, Viacom/Nickelodeon Global Consumer Products
May 21 2018 - 11:00AM
Business Wire
Kaufman to Head Global Consumer Products for
all Viacom Media Networks and Filmed Entertainment Brands
Worldwide, Including Nickelodeon, MTV, Comedy Central, BET and
Paramount Pictures
Viacom, Inc., (NASDAQ: VIAB, VIA) has named Pamela Kaufman to
the new role of President, Viacom/Nickelodeon Global Consumer
Products, with global oversight of the consumer products business
across Viacom Media Networks and Paramount Pictures. Kaufman will
lead worldwide licensing and merchandising and provide strategic
focus on maximizing Viacom’s portfolio of brands and iconic
franchise properties, including Nickelodeon’s PAW Patrol, Teenage
Mutant Ninja Turtles and SpongeBob SquarePants, MTV’s Jersey Shore:
Family Vacation, Comedy Central’s South Park, Paramount Pictures’
The Godfather and Grease, among others. She will report to Cyma
Zarghami, President of Nickelodeon, and David Lynn, President and
CEO of Viacom International Media Networks.
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Bob Bakish, President and Chief Executive Officer of Viacom,
said, “Expanding and diversifying our consumer products businesses
around the world is a key strategic initiative that will help drive
Viacom’s future growth. The exceptional leadership and vision Pam
has demonstrated at Nickelodeon make her a natural fit for this
exciting new position, and her appointment will accelerate our
efforts in building this important global business.”
A Nickelodeon veteran, Kaufman previously served as President of
Consumer Products and Chief Marketing Officer for Nickelodeon,
overseeing both business and franchise strategy for Nick’s
multi-billion-dollar global consumer products business. The force
behind some of Nickelodeon’s most iconic, long-lasting franchises
including SpongeBob SquarePants, Teenage Mutant Ninja Turtles and
PAW Patrol, her vision and commitment to brand-building has led to
ground-breaking partnerships and a winning consumer products
portfolio across all retail aisles and classes of trade.
Under her leadership, Kaufman’s teams have delivered exciting
and innovative products and designs for all demos and aisles in
every market. Kaufman has also forged deep partnerships with top
worldwide retailers and leading licensing partners across all lines
of business, in addition to the development of cutting-edge
collaborations with some of the biggest names in fashion, sports
and social media, including Jeremy Scott, Carmelo Anthony, Vans,
New York lifestyle brand KITH, (RED) and teen sensation JoJo
Siwa.
Kaufman has received numerous industry accolades, including
Advertising Age’s Entertainment Marketer of the Year, Brandweek’s
Grand Marketer of the Year, License Global’s list of Influentials,
and Multichannel News’ roster of Wonder Women. A passionate
advocate for women and families, Kaufman is also a board member of
Bottomless Closet, a not-for-profit that prepares women for
workplace success, and of the Pace Women’s Justice Center.
About Nickelodeon
Nickelodeon, now in its 39th year, is the number-one
entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The company
includes television programming and production in the United States
and around the world, plus consumer products, digital, recreation,
books and feature films. Nickelodeon’s U.S. television network is
seen in more than 90 million households and has been the
number-one-rated kids’ basic cable network for 22 consecutive
years. For more information or artwork, visit
http://www.nickpress.com. Nickelodeon and all related titles,
characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA,
VIAB).
About Viacom
Viacom is home to premier global media brands that create
compelling entertainment content - including television programs,
motion pictures, short-form content, games, consumer products,
podcasts, live events and social media experiences - for audiences
in 183 countries. Viacom's media networks, including Nickelodeon,
Nick Jr., MTV, BET, Comedy Central, Paramount Network, VH1, TV
Land, CMT, Logo, Channel 5 (UK), Telefe (Argentina), Colors (India)
and Paramount Channel, reach approximately 4.3 billion cumulative
television subscribers worldwide. Paramount Pictures is a major
global producer and distributor of filmed entertainment. Paramount
Television develops, finances and produces original programming for
television and digital platforms.
For more information about Viacom and its businesses,
visit www.viacom.com. Keep up with Viacom news by following
Viacom's blog at blog.viacom.com and Twitter feed
at www.twitter.com/viacom.
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version on businesswire.com: https://www.businesswire.com/news/home/20180521005667/en/
For ViacomAlex Rindler, 212-846-4337Senior Manager, Corporate
CommunicationsAlex.Rindler@viacom.comorFor NickelodeonDavid
Bittler, 212-846-5263Executive Vice President, Corporate
CommunicationsDavid.Bittler@nick.com
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