Bohan Showcases Fashion, Savings and Fun in New Campaign for Stein Mart
April 18 2018 - 12:07PM
Business Wire
On the heels of last fall’s successful SAVING is a beautiful
thing campaign for Stein Mart (NASDAQ: SMRT), bohan delivers five
new spring/summer spots for the national specialty off-price
retailer.
Each ad opens with the tease of a posh, high-end setting,
complete with special effects and edgy backdrops. The wider shot
reveals Stein Mart’s designer brands in the spotlight of a
makeshift sidewalk photoshoot captured on a friend’s cell phone or
three models posing poolside in the backyard as dad reflects the
sun’s glare in a handheld mirror. Like the locations, Stein Mart’s
fashions are stylish, fun and affordable, emphasizing how Stein
Mart effortlessly fits into the world of fashion and everyday life.
(View ads here.)
“Building on the SAVING is a beautiful thing tagline, we used a
comedic approach to elevate the fun side of the Stein Mart brand,
including the introduction of a male character alongside the real
star and Stein Mart’s primary customer and decision-maker,” said
Jon Arnold, executive creative director at bohan.
“While the new spots emphasize that Stein Mart is fun and
affordable, the spots also underscore that Stein Mart is the go-to
retailer for fashion-conscious shoppers who love name brands,” said
Glori Katz, Stein Mart’s senior vice president, marketing and
advertising. “Stein Mart doesn’t take itself too seriously, but we
are serious about offering terrific value and amazing style.”
The new ads appear in national and regional markets throughout
the U.S. and on digital channels. Bohan was awarded the Stein Mart
account in 2017.
About Bohan:
Established in 1990, Nashville-based bohan is an independent,
full-service advertising and marketing agency. It has major clients
in tourism/hospitality, healthcare, retail and restaurants.
Accolades include Advertising Age Silver Award for Agency Culture,
Advertising Age Southeast Small Agency of the Year and Modern
Healthcare Agency of the Year. Learn more at bohanideas.com.
About Stein Mart:
Stein Mart, Inc. (NASDAQ:SMRT) is a national specialty off-price
retailer offering designer and name-brand fashion apparel, home
décor, accessories and shoes at everyday discount prices. Stein
Mart provides real value that customers love every day both in
stores and online. The Company currently operates 289 stores across
30 states. For more information, please visit
www.steinmart.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20180418006019/en/
Bohan media contact:Trish McGee,
615-327-1189tmcgee@bohanideas.comorStein Mart contact:Linda
Tasseff, 904-858-2639Director of Investor
Relationsltasseff@steinmart.com
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