Starbucks and Alsea enter Uruguay with plans to
open 10 stores and create 130 new jobs by 2020
New store brings the full iconic Starbucks
Experience, including handcrafted espresso beverages made with 100%
arabica coffee from Latin America and around the world
Starbucks underlines commitment to Montevideo
city through store’s unique art and design, as well as a unique
collaboration with local nonprofit Ceprodih to help empower women
and their families
Starbucks (NASDAQ: SBUX) has arrived in Uruguay, with its first
store opening in Montevideo Shopping mall in the capital city
today. The store has a unique design and offers a wide range of
Starbucks® beverages and food, including Starbucks 100 percent
arabica coffees from Latin America and around the world.
International retail and restaurant operator Alsea exclusively owns
and operates Starbucks stores in the country.
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Starbucks first store in Uruguay at
Montevideo Shopping. (Photo: Business Wire)
“Our first store in the beautiful country of Uruguay marks a key
milestone for our expansion in Latin America,” said Ricardo
Rico, Starbucks general manager and vice president for Latin
America, who attended the opening celebrations in Montevideo.
“At Starbucks we all look forward to welcoming customers to the
beautiful Montevideo store and sharing some of the finest coffees
from around the world served by our passionate and knowledgeable
baristas. We want to thank the community for this warm welcome and
celebrate our journey to Uruguay with our longtime, trusted
partners at Alsea.”
“We’re filled with pride to open our first Starbucks store in
Uruguay, which bolsters, without a doubt, our solid growth strategy
in the region,” said Federico Tejado, Director of Alsea
International. “It also represents our first step in the local
market, where we hope to close the year operating at least 5 stores
of the brand. We hope to reach 10 stores in operation by 2020 and
generate more than 130 direct jobs.”
Starbucks first entered Latin America in 2002 and since then,
Alsea has expanded Starbucks retail operations to include Mexico,
Colombia, Argentina, and Chile, together operating more than 900
Starbucks® stores in these markets. Alsea will similarly own and
operate Starbucks retail stores across Uruguay. The opening in
Uruguay marks Starbucks 77th global market, and 18th in the Latin
America and Caribbean region.
A Unique Customer Experience and Design at Montevideo’s First
Starbucks
The new store will offer the unique and iconic Starbucks
Experience, including high-quality, arabica coffee from Latin
America and around the world consistent with our commitment to
ethical sourcing. Customers can enjoy hot and cold handcrafted
espresso beverages, prepared to the customer’s liking by Starbucks
baristas. The menu will also feature signature items like
Starbucks® Frappuccino® blended beverages, hot or cold brewed
coffee, an assortment of food, tea, as well as grab-and-go
options.
The design of the new store is especially unique, created to
drive connections between customers and partners (employees), while
honoring the Montevideo city and its culture. Exposed concrete
columns and ceilings bring character and texture to the store.
Custom leather details also adorn the space, a material with great
local relevance, designed to evoke a warm ambience. The modern,
pleasant and harmonious atmosphere includes a green living wall
with local plants to connect the store to the origins and
environment of a coffee farm.
One of the most striking features of the store is a mural
painted by Nicolás Alfalfa, a local artist from the city of
Montevideo. With his unique skills and techniques, Alfalfa was able
to illustrate the Siren, the iconic symbol of the Starbucks brand,
over a concrete finish. The Siren extends through the back
perimeter of the store and can be observed from any point within
the space.
“We are proud to present a one-of-a-kind store that will make
all our partners and customers in Uruguay feel proud,” said
Pablo Jaratz, general manager of Starbucks Uruguay. “Our
passionate and knowledgeable baristas have spent many months
training with some of our best Starbucks baristas, coffee masters
and experienced partners only for this day. We feel honored and
ready to bring a truly unique coffeehouse experience to this
market, one that not only will meet, but will exceed our customers’
expectations every day.”
Creating Opportunities in the Communities We Serve
Starbucks has a long-history of putting partners and communities
first with a goal to create economic opportunities for all. In the
Latin America and Caribbean region, there are now more than 13,000
partners who proudly wear the green apron, including more than
11,500 partners employed by Alsea to work in Starbucks stores
across Argentina, Chile, Colombia, Mexico and Uruguay.
Since Starbucks earliest days, the company has strived to do
well, by doing good. Beyond creating local jobs for our partners
with meaningful benefits, Starbucks Uruguay announced a
collaboration with Ceprodih (Center to Promote Human Dignity
Foundation), a nonprofit organization in Montevideo working to
promote and protect the rights of people facing barriers to
opportunity. Starbucks Uruguay has committed to support a long-term
project focused on women that aims to promote economic stability
for women and their families through access to training and
employment resources.
Prior to the market opening, Starbucks partners in Montevideo
also volunteered more than 100 hours of community service with
Ceprodih to help refurbish and beautify the nonprofit’s new
headquarters where clients receive services.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with more than 25,000 stores around the globe, Starbucks is the
premier roaster and retailer of specialty coffee in the world.
Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for
every customer through every cup. To share in the experience,
please visit our stores or online at news.starbucks.com and
Starbucks.com.
About ALSEA
Alsea is the leading restaurant operator in Latin America and
Spain of global brands in the quick service, coffee shop, casual
and family dining segments. It has a diversified portfolio, with
brands such as Domino’s Pizza, Starbucks, Burger King, Chili’s,
California Pizza Kitchen, P.F. Chang’s, Italianni’s, The Cheesecake
Factory, Vips, El Portón, Archie’s, Foster’s Hollywood, LAVACA and
Cañas y Tapas. The company operates more than 3,300 units and has
more than 70,000 employees in Mexico, Argentina, Chile, Colombia,
Brazil and Spain. Alsea's business model includes support for its
brands through a Shared Services Center that provides all the
Administrative and Development Processes, as well as the Supply
Chain. For more information, visit: www.alsea.com.mx
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version on businesswire.com: https://www.businesswire.com/news/home/20180411006174/en/
Starbucks Global CommunicationsAlisha Damodaran,
+1-206-318-7100press@starbucks.com
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