ROCKVILLE, Md., March 19, 2018 /PRNewswire/ -- Choice
Hotels International, Inc. (NYSE: CHH), one of the world's largest
hotel companies, has continued to transform the Comfort brand
through bold moves and substantial investment. The Comfort brand
plans to again open more than one hotel per week in 2018 with a
pipeline of nearly 300 properties, 80 percent of which are new
construction. From 2013 through 2019, Choice, along with its
franchisees, will have invested $2.5
billion in its flagship brand driven by the Move to
Modern initiative, a system-wide update to public spaces and
guest rooms.
"The Comfort brand has undergone a renaissance," said
Anne Smith, vice president, brand
management and design, Choice Hotels. "With over 1,800 properties
across North America, we're
everywhere guests want to travel, whether on leisure or business,
and we look forward to bringing the brand to even more major
markets in 2018. Our decision to commit to improving the Comfort
brand was the right one as the transformation has fortified the
brand's position in the upper midscale segment and led to one of
the largest pipelines in its history."
Choice plans to bring the Comfort brand to several primary
markets in 2018, including Austin,
Texas; Asheville, N.C.;
Columbus, Ohio; Dallas; Denver; Nashville,
Tenn.; New York;
Oklahoma City; Philadelphia; and San Diego. The recent Comfort hotel openings
are located across the country, and include a mix of new
construction and conversion projects:
- Comfort Inn & Suites in Oklahoma
City, Okla. – 87 guest rooms
- Comfort Inn & Suites in Humble,
Texas – 61 guest rooms
- Comfort Inn & Suites in Niagara
Falls, N.Y. – 82 guest rooms
- Comfort Inn in College Park,
GA – 127 guest rooms
- Comfort Inn in Raleigh, N.C. –
128 guest rooms
"The Comfort brand is a proven leader in the upper midscale
segment and there is continued runway for growth throughout the
country," said Brian Quinn, head of
development, new construction brands, Choice Hotels. "Developer
interest in the Comfort brand remains strong due to the brand's
prototype, value proposition, and strong return on investment."
For more information on Comfort Hotels development
opportunities, please visit
https://choicehotelsdevelopment.com/comfort/.
Comfort® Rested.Set.Go.®
The Comfort brand,
franchised by Choice Hotels, has been trusted by travelers and
hotel owners for more than 30 years. With a proven track record of
reliability, convenience and value, both Comfort Inn and Comfort
Suites hotel properties offer everything you need to feel refreshed
and ready to take on the day, whether you're traveling for business
or leisure. Comfort is the largest 100 percent smoke-free hotel
brand in the North America with
more than 1,800 properties open and operating. With a Comfort brand
hotel everywhere you need to be, complimentary amenities include a
hot, hearty and healthy breakfast, free Wi-Fi, business center, and
fitness center or swimming pool at most locations. Rested. Set.
Go.® Because behind every great day is a great night. For
more information, visit www.choicehotels.com/Comfort-Inn or
www.choicehotels.com/Comfort-Suites.
About Choice Hotels
Choice Hotels International, Inc.
(NYSE: CHH) is one of the world's largest hotel companies. With
over 6,800 hotels franchised in more than 40 countries and
territories, Choice Hotels International represents more than
500,000 rooms around the globe, and as of February 1, 2018, more than 1,000 hotels were in
its development pipeline. Our company's Ascend Hotel Collection®,
Cambria® Hotels, Comfort Inn®, Comfort Suites®, Sleep Inn®,
Quality®, Clarion®, MainStay Suites®, Suburban Extended Stay
Hotel®, WoodSpring Suites®, Econo Lodge®, Rodeway Inn®, and
Vacation Rentals by Choice Hotels® brands provide a spectrum of
lodging choices to meet guests' needs. With more than 35 million
members, our Choice Privileges® rewards program enhances every trip
a guest takes, with benefits ranging from every day rewards to
exceptional experiences, starting right when they join. All
hotels and vacation rentals are independently owned and operated.
Visit us at www.choicehotels.com for more information.
Forward-Looking Statement
This communication includes
"forward-looking statements" about future events, including
anticipated hotel openings. Such statements are subject to
numerous risks and uncertainties, including construction delays,
availability and cost of financing and the other "Risk Factors"
described in our Annual Report on Form 10-K, any of which could
cause actual results to be materially different from our
expectations.
Addendum
This is not an offering. No offer or sale of
a franchise will be made except by a Franchise Disclosure Document
first filed and registered with applicable state authorities. A
copy of the Franchise Disclosure Document can be obtained through
contacting Choice Hotels International at 1 Choice Hotels Circle,
Suite 400, Rockville, MD 20850,
development@choicehotels.com.
© 2018 Choice Hotels International, Inc. All rights
reserved.
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SOURCE Choice Hotels International, Inc.