JAKKS Pacific’s MorfBoard™ Line Transforms the Retail Landscape
March 13 2018 - 6:00AM
Business Wire
JAKKS Pacific’s MorfBoard™ product line is an action sports
eco-system that begins with one board that transforms in seconds,
and with the introduction of two new modalities this month, even
more possibilities for play are underway.
Launched in January, MorfBoard™ Skate and Scoot Combination
has been met with great retail success. Sales are significantly
exceeding forecasts from Target and Amazon. “The positive reaction
to this great product has us supplying even larger quantities than
we originally expected to keep up with demand, and we are
thrilled,” said Dan Westcott, Executive Vice President of Seasonal
Division, JAKKS Pacific.
The MorfBoard™ line allows kids the freedom to personalize
their experiences and provides a foray into what could otherwise be
an intimidating and expensive world of action sports.
MorfBoard™ Skate and Scoot Combo introduced kids to easy
lock and release technology, allowing them to transition from each
modality with a quick click. MorfBoard™ Balance Xtension will
feature a super strong balance roller and safety end blocks that
let kids teeter on the edge but not over it, making this the
perfect indoor/outdoor training ground for more advanced action
sports. MorfBoard™ Bounce Xtension is the only indoor/outdoor
set up that lets you strap in and grab some air with two super
bounce balls powering your board, so kids will definitely be able
to stomp their 360 and 540 tricks.
“The MorfBoard™ line offers an excellent entry point into the
expansive world of action sports,” said Westcott. “The Bounce and
Balance Xtensions will broaden the scope of play, all while
upholding our commitment to innovation, affordability, and quality
that ensures accessibility and opportunity for the athletes of
tomorrow.”
MorfBoard™ Skate and Scoot Combination is available for a retail
price of $99.99, and the MorfBoard™ Bounce Xtension and MorfBoard™
Balance Xtension will be available for $39.99. The MorfBoard™ line
is recommended for kids ages 8 and older.
About JAKKS Pacific,
Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer,
manufacturer and marketer of toys and consumer products sold
throughout the world, with its headquarters in Santa Monica,
California. JAKKS Pacific’s popular proprietary brands include
BIG-FIGS™, XPV®, Max Tow™, Disguise®, Moose Mountain®, Funnoodle®,
Maui®, Kids Only!®; a wide range of entertainment-inspired products
featuring premier licensed properties; and C’est Moi™, a youth
skincare and make-up brand. Through JAKKS Cares, the company’s
commitment to philanthropy, JAKKS is helping to make a positive
impact on the lives of children. Visit us
at www.jakks.com and follow us on Instagram (@jakkstoys),
Twitter (@jakkstoys) and Facebook (JAKKS Pacific).
©2018 JAKKS Pacific, Inc. All rights reserved
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JAKKS PacificRachel Griffin, (424)
268-9553RGriffin@jakks.net
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